A small creative adjustment could make a huge impact to your ROI.
We have no platform to optimise the layout of our communications
We currently have few effective ways of knowing if the layout of our campaign communications can be improved across all activity and channels both on and off-line.
How do we know that our key messages are getting the desired attention?
We want to improve our customer engagement at key visual touchpoints so we can improve click through rates and influence in-store behaviour.
I have no way of measuring the performance of marketing campaign layouts
We know where and how to reach our customers but find it difficult to test, iterate and learn which communication layouts resonate most with customers and have the biggest impact.
Optimise communications with intelligent insights backed by neuroscience
Using cutting edge neuroscience, we can instantly understand what your audience looks at first, enabling you to refine and optimise any communication or design layout for maximum impact and response.
One client was able to achieve a 33% increase in Direct Debit button set up clicks in 5 weeks
Cutting edge neuroscience predicts what the human eye will see. Results are seen via heatmaps and indexing reports.
Use the Attention Optimiser digitally to improve click through rate/response rate for emails, social content, advertising, gaming and more.
In-store insights can inform tactics which completely transform your customers’ experience to create a far smarter and more intelligent way of working.
Access precision insights including index scoring to enable you to make the exact layout refinements required to improve performance and efficiency.
Discover how the Attention Optimiser uses intelligent neuroscience to optimise brand communication layouts
Get in touch to find out more about how the Attention Optimiser could be used by your brand to take marketing, campaigns and communications to the next level.
Drive intelligent and informed decision-making based on the specific elements and messages that create the most impact with your customers.
Ikano Insight worked with us on our loyalty CRM campaigns. Their valuable input included targeted strategic planning, data and campaign analysis as well as predictive modelling with continuously improved results
Loyalty Programme Leader