January 26, 2011
3 minute read
Online communication seems to get all the column inches at the moment while direct mail hardly gets a look in. But there’s been a quiet revolution taking place in print that makes it as valid today as it’s ever been, if not more relevant in this increasingly technologically driven world.
Whilst email has been hailed as the solution to serve dynamically tailored content to people straight to the heart of their lives through their inbox – spare a thought for direct mail and in particular variable digital print. Mail produced this way is equally versatile in terms of creating highly tailored messages with literally thousands of variables, both images and text available for each mailing.
Here’s some of the key benefits of digital print:
If you want to know more about how to harness the benefits of digital print speak to our resident expert
Robin Presky on 0207 4201407