© Ikano Insight 2023.
Advanced Analytics allows you to identify trends and patterns, directly enabling you to take action on them. Our Data Scientists are experts at implementing machine learning algorithms to drive customer segmentation, automated product cross-sell recommendations and retention strategies.
We work with you so you can visualise and gain clarity of your customer value, your competitor customer value, target market share locations, pricing and profitability, marketing and loyalty strategies and much more. All driving sustainable growth for your retail business.
Accessing and extracting value from the right data sets can be highly complex. Ikano Insight can help you use the right combination of advanced analytics techniques to target the right customers for maximum share growth, with the right product, price and communication strategies to achieve that growth.
To maximise the potential of your data, it’s crucial to combine the very latest datasets with your own to expand your market view. We can blend our innovative location analytics data, with your own customer and market data, to visualise and precisely define your market growth opportunity in over 70 million locations world-wide.
Deliver improved marketing attribution to optimise your marketing budgets
Measuring marketing effectiveness using advanced data analytics enables you to optimise your marketing budgets and spend, by delivering clear marketing attribution analysis.
Use this valuable data insight to drill down into your marketing attribution, exploring conversion rates by specific channels or by user journey touchpoints and more. Strengthen your knowledge of how your customers think and act so you can present them the right product at the right time and in the right place.
Core benefits:
Visualised data comparison delivers operational efficiency
Analyse and compare the effectiveness of every aspect of your campaigns: messaging, offer, creative, product, price, timing. Complement your knowledge of past campaigns with predictive modelling for a fuller visualisation to inform focused strategic planning.
Advanced analytics gives you depth of data visualisation so you can make better business decisions and achieve operational efficiencies. By using automated solutions such as our Marketing Automation product or Recommendation Engine.
Core benefits:
Drive more accurate investment decisions for customer acquisition and higher ROI
Once your data is consolidated and cleaned you can use advanced analytics to drive your marketing strategy. Take the guesswork out of marketing spend allocation with actionable customer data insight and make data-driven business decisions by channel and customer segment.
Use A/B testing to optimise campaign effectiveness, improve your customer acquisition results and achieve a higher ROI. Bring in automated techniques such as our Recommendation Engine for personalised up-sells and cross-sells, or Marketing Automation to reduce campaign lead times from weeks into hours / days from scheduling through to measurement.
Amplify your data insight with an advanced analytics solution focused on driving your business strategy
Our team of data scientists and engineers can guide you through the extensive insight solutions at our fingertips.
We’ll take the time to get to know you, your industry and your specific business challenges whether you want to focus on one specific area or are looking for an advanced analytics data insight partner for the long term.
Let your data start telling you the stories behind your valuable customers and target prospects today
Our Advanced Analytics services include:
© Ikano Insight 2023.