Advanced Analytics

Use advanced analytics to create efficiencies that drive sales and profitability

Advanced Analytics allows you to identify trends, patterns and enables you to action them. Our Data Scientists are experts at implementing machine learning algorithms to drive retention strategies, customer clustering, automated product cross-sell recommendations and forecasting.

Our Data Scientists will work with you so you can visualise and gain clarity of your profitability, analyse pricing, streamline management reporting, improve people performance, develop new product strategies and much more. All driving sustainable growth for your business.

How can I create data efficiencies to drive profitability?

Making sense of data can be overwhelming, but with our experts by your side to select and use the right combination of advanced analytics techniques, whether it be a machine learning algorithm or predictive analysis, you can create efficiencies that drive strong ROI and profitability.

To maximise the vast potential of your data it’s crucial to combine and clean your varied datasets into a single view. This enables you to visualise, interrogate and interpret your visualised data in a multitude of ways to drive innovative business decisions.

Deliver improved marketing attribution to optimise your marketing budgets

Measuring marketing effectiveness using advanced data analytics enables you to optimise your marketing budgets and spend, by delivering clear marketing attribution analysis.

Use this valuable data insight to drill down into your marketing attribution, exploring conversion rates by specific channels or by user journey touchpoints and more. Strengthen your knowledge of how your customers think and act so you can present them the right product at the right time and in the right place.

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Core benefits:

Streamline / improve the process of marketing attribution
Use your marketing budget efficiently
Improve conversion rates
Choose the optimum channels to reach your target audience
Sharpen your strategic planning with predictive modelling
Improve your ROI

Visualised data comparison delivers operational efficiency

Analyse and compare the effectiveness of every aspect of your campaigns: messaging, offer, creative, product, price, timing. Complement your knowledge of past campaigns with predictive modelling for a fuller visualisation to inform focused strategic planning.

Advanced analytics gives you depth of data visualisation so you can make better business decisions and achieve operational efficiencies. By using automated solutions such as our Marketing Automation product or Recommendation Engine.

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Core benefits:

Simplify complex campaign results
Measure performance and identify business drivers
Facilitate effective activity comparisons
Create highly targeted future marketing campaigns
Automation delivers operational efficiencies
Depth of analysis reduces spend risk / increases profitability

Drive more accurate investment decisions for customer acquisition and higher ROI

Once your data is consolidated and cleaned you can use advanced analytics to drive your marketing strategy. Take the guesswork out of marketing spend allocation with actionable customer data insight and make data-driven business decisions by channel and customer segment.

Use A/B testing to optimise campaign effectiveness, improve your customer acquisition results and achieve a higher ROI. Bring in automated techniques such as our Recommendation Engine for personalised up-sells and cross-sells, or Marketing Automation to reduce campaign lead times from weeks into hours / days from scheduling through to measurement.

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Make data-driven investment / spend decisions
Personalisation: encourage sales / conversion via product recommendations
Speed / efficiency: automated marketing solutions
Test to improve automated testing techniques
Increase customer acquisition / brand engagement

Recommendation Engine

Drive engagement with cross-sells and up-sells via personalised and highly relevant product recommendations

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Data Visualisation Dashboard

Visual dashboards that simplify complex data sets giving on-demand clarity and visibility

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Customer Data Platform

Centralise customer relationship data with a fully automated platform creating a single customer view of all interactions

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Marketing Automation

Simplify marketing campaign execution by automating complex omni-channel engagement activity

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Ecard

Increase customer loyalty with a low cost, mobile-first digital eCard

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Attention Optimiser

Optimise all of your communications and designs to ensure that your target audience see exactly what you want them to

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Amplify your data insight with an advanced analytic solution focused on driving your specific business strategy

Our team of data scientists and engineers can guide you through the extensive insight solutions at our fingertips.

We’ll take the time to get to know you, your industry and your specific business challenges whether you want to focus on one specific area or are looking for an advanced analytics data insight partner for the long term.

Let your data start telling you the stories behind your valuable customers and target prospects today

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Our Advanced Analytics services include:

Recommendation Engine
Marketing Automation
Complex event analysis
Machine learning (Bayesian, Neural network, dimension reduction, ensemble)
Cohort analysis
Retention analysis
Cluster analysis
Segmentation
Process optimisation
Predictive modelling
Data insight & storytelling

We were really impressed with the CRM strategy and predictive modelling approach

Marketing Director

Leading online pharmacy

Ikano Insight introduced us to a number of effective automated solutions which streamlined our marketing processes and gave us operational efficiencies so we could focus on driving ROI and profitability

Marketing Director

Leading furniture retailer

Free consultation with an expert

Talk to one of our experts and find out how to sharpen your competitive edge with actionable data insights and business intelligence.

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