Advanced Analytics allows you to identify trends, patterns and enables you to action them. Our Data Scientists are experts at implementing machine learning algorithms to drive retention strategies, customer clustering, automated product cross-sell recommendations and forecasting.
Our Data Scientists will work with you so you can visualise and gain clarity of your profitability, analyse pricing, streamline management reporting, improve people performance, develop new product strategies and much more. All driving sustainable growth for your business.
How can I create data efficiencies to drive profitability?
Deliver improved marketing attribution to optimise your marketing budgets
Measuring marketing effectiveness using advanced data analytics enables you to optimise your marketing budgets and spend, by delivering clear marketing attribution analysis.
Use this valuable data insight to drill down into your marketing attribution, exploring conversion rates by specific channels or by user journey touchpoints and more. Strengthen your knowledge of how your customers think and act so you can present them the right product at the right time and in the right place.
Visualised data comparison delivers operational efficiency
Analyse and compare the effectiveness of every aspect of your campaigns: messaging, offer, creative, product, price, timing. Complement your knowledge of past campaigns with predictive modelling for a fuller visualisation to inform focused strategic planning.
Advanced analytics gives you depth of data visualisation so you can make better business decisions and achieve operational efficiencies. By using automated solutions such as our Marketing Automation product or Recommendation Engine.
Drive more accurate investment decisions for customer acquisition and higher ROI
Once your data is consolidated and cleaned you can use advanced analytics to drive your marketing strategy. Take the guesswork out of marketing spend allocation with actionable customer data insight and make data-driven business decisions by channel and customer segment.
Use A/B testing to optimise campaign effectiveness, improve your customer acquisition results and achieve a higher ROI. Bring in automated techniques such as our Recommendation Engine for personalised up-sells and cross-sells, or Marketing Automation to reduce campaign lead times from weeks into hours / days from scheduling through to measurement.
Drive engagement with cross-sells and up-sells via personalised and highly relevant product recommendationsLearn more
Data Visualisation Dashboard
Visual dashboards that simplify complex data sets giving on-demand clarity and visibilityLearn more
Customer Data Platform
Centralise customer relationship data with a fully automated platform creating a single customer view of all interactionsLearn more
Simplify marketing campaign execution by automating complex omni-channel engagement activityLearn more
Amplify your data insight with an advanced analytic solution focused on driving your specific business strategy
Our team of data scientists and engineers can guide you through the extensive insight solutions at our fingertips.
We’ll take the time to get to know you, your industry and your specific business challenges whether you want to focus on one specific area or are looking for an advanced analytics data insight partner for the long term.
Let your data start telling you the stories behind your valuable customers and target prospects today
Our Advanced Analytics services include:
We were really impressed with the CRM strategy and predictive modelling approach
Leading online pharmacy
Ikano Insight introduced us to a number of effective automated solutions which streamlined our marketing processes and gave us operational efficiencies so we could focus on driving ROI and profitability
Leading furniture retailer