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How to engage with customers during challenging times: Part Two

Posted By Pinar Dost ⋅ May 22, 2020

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It’s fair to say we’re all treading new ground right now. The fortunes of most businesses peak and trough over time, but many of us won’t have experienced a challenge quite like the one posed by the current coronavirus (COVID-19) pandemic. In part one of this two part blog series, we explored how and why you… Read more

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How to engage with customers during challenging times: Part One

Posted By Pinar Dost ⋅ May 19, 2020

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Like so much of the world at large, the commercial world feels like it’s on pause right now. For the foreseeable future there can be no plans for growth. The priority right now, particularly for consumer-facing businesses, is survival. And yet while the current measures to control the global spread of coronavirus (COVID-19) are unprecedented,… Read more

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How are consumers reacting to COVID-19?

Posted By Pinar Dost ⋅ May 15, 2020

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The world is very different to how it was just a couple of months ago. Many countries are in varying stages of national lockdown, a vital step towards halting the spread of coronavirus (COVID-19). In the UK, where Ikano Insight is based, we are continuing to support our customers in any way we can while… Read more

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Ikano Insight is here for you

Posted By Pinar Dost ⋅ April 24, 2020

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Like you, we have adapted the way we live and work in recent weeks. We want you to know that Ikano Insight is still operational and ready to support your organisation with insights for consumer relations and business strategy. Our team is working remotely to maintain our usual service levels and can be contacted via… Read more

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Common marketing mistakes

Posted By Pinar Dost ⋅ June 20, 2019

Your organisation’s data is one of its most valuable assets. It takes time, effort and budget to gather databases of high-quality, GDPR-compliant consumer data – plus extra reserves of all three to maintain them – so the last thing you need is for anything to impair their worth.  Unfortunately, it’s easy to fall into the… Read more

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