Since GDPR, businesses and consumers alike have become more aware of just how powerful personal data can be. Any organisation that uses personal information about consumers in any way needs to be ready and willing to account for it at any given time, which means taking stock of that data on a regular basis.
But there’s more to a data audit than simply being GDPR compliant. Systematically reviewing the customer data your business holds can result in a host of business benefits, improving everything from your customer service provision to your bottom line. Here’s how: