selection time reduced from 3 days to 30 mins
A specialist travel company
Our client wanted visibility and clarity of marketing campaign performance.
Additionally, the client wanted to streamline the process and reduce the resource time and effort involved in generating each campaign.
Our Business Intelligence team developed a campaign dashboard to bring user-friendly clarity and visibility to travel bookings and enquiries generated by each campaign.
Additionally, we scoped out and developed a bespoke automated campaign tool that enabled the client to create email and DM campaign selections in less than 1 hour.
The selection tool was also linked to the BI dashboard for seamless and on-demand trend and campaign reporting.
Ikano Insight created a bespoke marketing campaign selection tool which enables us to generate email and DM campaign selections in under an hour
Digital Marketing Manager
Specialist travel company