Business intelligence and automation reduced campaign selection time from 3 days to 30 minutes

A specialist travel company

Our client wanted visibility and clarity of marketing campaign performance.

Additionally, the client wanted to streamline the process and reduce the resource time and effort involved in generating each campaign.

Our Business Intelligence team developed a campaign dashboard to bring user-friendly clarity and visibility to travel bookings and enquiries generated by each campaign.

Additionally, we scoped out and developed a bespoke automated campaign tool that enabled the client to create email and DM campaign selections in less than 1 hour.

The selection tool was also linked to the BI dashboard for seamless and on-demand trend and campaign reporting.

• Better targeted and more responsive marketing campaigns
• Operational efficiencies via reducing time required to generate campaign selections: reduced from 3 days to 30 minutes
• Provided client with access to campaign dashboards to inform more strategic marketing planning