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Whitepaper

How we help you

We start by getting under the skin of your business challenge and what you need to achieve. Who are your customers? What are your goals? Your processes? We believe our many years working client-side gives us a unique ability to take on your particular challenges as our own.

We also start without any assumptions or pre-fixed outcomes. As for the role of technology, we believe the key to successful CRM is to start with people making sense of the data and then selecting the best IT solutions to fit.

How to create a data strategy?

Every organisation needs a business strategy – an actionable roadmap that outlines plans for commercial growth and how it will be achieved. It’s likely that you’ve put a huge amount of thought and time into your organisation’s business plan and strategy, but what about its data strategy?

Data insight is essential in today’s business world, but many businesses still don’t have a strategy in place for the way they use data, which prevents them from getting the most from it. In fact, a recent survey by Experian found that 70% of global organisations feel that they don’t have direct control over the data they need to impact strategic decisions.

That’s where we can help . As consumer data experts, we strongly believe  that data is a business asset and that a solid data strategy can bring numerous benefits to a business. For example, a data strategy can:

  • Emphasise that data is the responsibility of, and should be important to, everyone in your organisation.
  • Prevent unnecessary investment in new technologies that aren’t right for your business.
  • Help you maximise data insight and create a competitive edge.
  • Allow for greater understanding of your product or service and your audience, leading to acquisition and loyalty within your customer base, and company growth.

Even if you’ve never had one before, our downloadable guide will help you pull together a data strategy for your organisation. Or, if you’d like expert help, don’t hesitate to contact our friendly team to find out how they can assist you.

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How to do a data audit?

All businesses generate and make use of data. Whether it’s stored in a CRM system, an Excel spreadsheet or on physical paperwork, a record of transactions or even a simple list of leads – it’s all data. It can hold the key to more effective consumer relations yet, for many organisations, the way they store, maintain and process data used to be something that was rarely considered.

Of course, the introduction of GDPR brought the issue of personal data and its usage to the attention of the commercial world like never before. Ensuring that personal data usage, particularly in relation to marketing, complies with this legislation may have given businesses food for thought, but it also introduced a more balanced value exchange between consumers and organisations. GDPR compliance can actually improve the efficacy of marketing campaigns, streamlining CRM databases to those customers who actively engage with a business.

GDPR may have given many businesses their first taste of data auditing, but there are many more reasons to make regular data audits a part of your strategy.

As our infographic explains in more detail, routinely auditing your organisation’s data can help you:

  • Save money
  • Boost marketing ROI
  • Improve customer relations
  • Achieve a competitive edge

So why not get started? Carrying out a data audit can seem like a daunting task, which is why we’ve created the downloadable guide below to walk you through the process.

Or, if you’d like expert help, don’t hesitate to contact our friendly team to find out how they can assist you.

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