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10 common commercial challenges retailers face

and how to fix them

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Retail is changing fast. From rising costs to shifting consumer behaviour, teams today face more pressure than ever to make smarter, faster decisions.

Yet many strategies still rely on outdated assumptions, one-size-fits-all campaigns, and limited visibility into what’s really happening on the ground. The result? Missed opportunities, wasted spend, and stalled growth.

In this whitepaper, you’ll uncover the 10 most common commercial challenges faced by retail teams today – and how you can tackle them with the right data, used the right way.

Some of the problems we cover include:

    • Unintentionally investing where it doesn’t deliver
    • Launching national campaigns that don’t resonate locally
    • Pricing out of sync with your ideal customer’s spending habits
    • Struggling to measure the risks of expansion decisions
    • Teams that are unaligned and fragmenting efforts

 

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