How to create a data strategy

It’s all too easy to dive into data analysis without having a clear idea of what you want to achieve and how you’re going to achieve it. Here we cover the key steps…

The fundamentals of a successful CRM strategy

Agile customer-centric CRM strategy is essential for success in today’s fast-moving world. Here we explain the building blocks…

Survive or Thrive The Value of Data Insight

This report looks at the current state of play within retail and how the right customer data insight strategy can make the difference…

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