We are Ikano Insight

Big data is big. Really big. So big, 90% of the world’s total data has been created in the last 2 years. Big data means exciting possibilities for CRM – but only if you know how to identify what’s relevant.

At Ikano Insight (formerly known as Quant Marketing), we’re experts at sifting through this vast amount of data to extract the human truths and the individual insights about your customers. So you can truly know what drives them. What attracts them. And what keeps them loyal.

Now is the time for marketers to know more about their customers than ever before. Now is the time to seize the data.

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We won the DMA Bronze ‘Best Customer Journey’ at DMA Awards 2016 for our work with IKEA Russia.

DMA Awards 2016

“Quant really highlighted key insights into the performance of our current CRM programme; challenging misconceptions, identifying new opportunities to gain a competitive advantage, and proving the value of CRM within our Company. Alongside their support in delivering our attribute measurement strategy, we have the intelligence to deliver a step change in our CRM activities.”

Suzannah Higgins, Head of Marketing

Quant Marketing was shortlisted in two categories at the Database Marketing Awards 2016 for our work with IKEA Russia; Innovation in Insight-Driven Email Marketing and Innovation in Insight-Driven Multi-Channel Marketing.

Database Marketing Awards

Quant Marketing was shortlisted in the Personalisation category at the Data Storytelling Awards 2016 for our work with IKEA Russia.

Data Storytelling Awards

We created a ‘pointless loyalty’ scheme, a loyalty programme with a difference. Instead of a points-based model, we rewarded IKEA customers with offers and other benefits in recognition of their store visits. The proposition was simply ‘the more you visit, the more you get.”

IKEA

“We were really impressed with Quant’s considered, costed and granular approach and liked the strong component around the manipulation of data and creating new targeting methodologies.”

Dr. Julian Harrison, Commercial Director

Mitchell Farrar Group

“Quant demonstrated a key understanding of our customer base and market opportunity, we were impressed by their extensive proposition development experience and fundamentally we felt they had the right team to deliver our requirements.”

Warren Davey, Group Marketing Director

“Your support in driving the DM selections has been tremendous and has changed the way that we contact our customers. I am proud to be associated with the ‘Optimiser’ process, which will no doubt go down in history as a major step change to contacting customers.”

Stephen Gardner, Senior Manager Marketing Performance

“Their approach combined an innovative well thought through strategy, a results focused communications plan covering all media opportunities with inspirational creative work.”

Nick Williamson, Brand Manager

“They have done an excellent job in defining a bold and original proposition as the foundation for providing our consumers with a highly personalised experience”.

Richard Stollery, Global CRM Director

Our people idea

Together, we create a great place to work where people are inspired to be the best they can be while contributing to a better life for our customers and the long-term success of Ikano.

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Clients

See our work

We are Ikano Insight

We’re a global CRM and loyalty agency, combining strategy with end-to-end service delivery. We use data to gain unique insights into customer behaviour, which results in compelling loyalty propositions and effective engagement programmes.