We are Ikano Insight

We won the DMA Bronze ‘Best Customer Journey’ at DMA Awards 2016 for our work with IKEA Russia.

“Quant really highlighted key insights into the performance of our current CRM programme; challenging misconceptions, identifying new opportunities to gain a competitive advantage, and proving the value of CRM within our Company. Alongside their support in delivering our attribute measurement strategy, we have the intelligence to deliver a step change in our CRM activities.”

Quant Marketing was shortlisted in two categories at the Database Marketing Awards 2016 for our work with IKEA Russia; Innovation in Insight-Driven Email Marketing and Innovation in Insight-Driven Multi-Channel Marketing.

Quant Marketing was shortlisted in the Personalisation category at the Data Storytelling Awards 2016 for our work with IKEA Russia.

We created a ‘pointless loyalty’ scheme, a loyalty programme with a difference. Instead of a points-based model, we rewarded IKEA customers with offers and other benefits in recognition of their store visits. The proposition was simply ‘the more you visit, the more you get.”

“We were really impressed with Quant’s considered, costed and granular approach and liked the strong component around the manipulation of data and creating new targeting methodologies.”

“Quant demonstrated a key understanding of our customer base and market opportunity, we were impressed by their extensive proposition development experience and fundamentally we felt they had the right team to deliver our requirements.”

“Your support in driving the DM selections has been tremendous and has changed the way that we contact our customers. I am proud to be associated with the ‘Optimiser’ process, which will no doubt go down in history as a major step change to contacting customers.”

“Their approach combined an innovative well thought through strategy, a results focused communications plan covering all media opportunities with inspirational creative work.”

“They have done an excellent job in defining a bold and original proposition as the foundation for providing our consumers with a highly personalised experience”.