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Simplifying your path to sustainability and business growth

Analytics and tools that unlock your data and enable actions that make a difference

Retail solutions

We help retail brands use innovative data and advanced analytics, to optimise customer experiences, and grow customer value and market share

Sustainability solutions

We help all businesses with tools to simplify measuring sustainability, and advanced analytics that help to optimise their ESG performance

Innovating advanced analytics

Delivering solutions that grow retail market share, and create sustainable business futures

Innovating advanced analytics

Delivering solutions that grow retail market share, and create sustainable business futures

Location analytics

Maximise retail revenue in an omni-channel world. Understand customer behaviour with location and movement analytics.
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Scope 3 GHG emissions accounting and reporting

Calculate upstream and downstream emissions quickly and accurately
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ESG frameworks and reporting

Report to multiple major frameworks from one dataset
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Engagement & value modelling

Identify your most valuable customers, and those with optimum growth, loyalty potential and lifetime value
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Sustainability diagnostic assessment

Rapidly analyse your current state of readiness, compliance and performance, and your potential to reach your targets
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Values based recruitment

Optimise candidate selection and retention with a data driven values based approach
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Profiling and segmentation

Understanding your customers, to target groups based on their preferences
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ESG goals & sustainability dashboards

Visualise sustainability data in one place for stakeholders and team members
Find out more

Location analytics

Maximise retail revenue in an omni-channel world. Understand customer behaviour with location and movement analytics.
Find out more

Scope 3 GHG emissions accounting and reporting

Calculate upstream and downstream emissions quickly and accurately
Find out more

ESG frameworks and reporting

Report to multiple major frameworks from one dataset
Find out more

Engagement & value modelling

Identify your most valuable customers, and those with optimum growth, loyalty potential and lifetime value
Find out more

Sustainability diagnostic assessment

Rapidly analyse your current state of readiness, compliance and performance, and your potential to reach your targets
Find out more

Values based recruitment

Optimise candidate selection and retention with a data driven values based approach
Find out more

Profiling and segmentation

Understanding your customers, to target groups based on their preferences
Find out more

ESG goals & sustainability dashboards

Visualise sustainability data in one place for stakeholders and team members
Find out more

What we do

The power of advanced analytics

We empower retail businesses to make faster, better decisions that grow customer value and market share.

We simplify data for business users, extracting insights to drive immediate action in marketing, pricing, merchandising and promotion.

And we deliver solutions that help you create a sustainable business for your future, your people and the planet.

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Our approach

We collaborate closely with clients and partner

Our culture

We collaborate closely with clients and partner

Our sustainability

We collaborate closely with clients and partner

Our communities

We collaborate closely with clients and partner

Our approach

We collaborate closely with clients and partner

Our culture

We collaborate closely with clients and partner

Our sustainability

We collaborate closely with clients and partner

Our communities

We collaborate closely with clients and partner

Our work

Client stories which highlight the power of data integration and analysis, coupled with business intelligence solutions, to deliver optimised CRM and loyalty communications that deliver business growth.

Retail solutions

Location Optimiser analysis reveals new audiences for concept store

Whilst IKEA already possessed extensive customer data within their Family loyalty programme, they now needed to understand the potential of new audiences, and how to directly access them.

Quite simply, IKEA needed to rapidly visualise customer location behaviour, integrated with multiple additional sources of customer profiling data, and customer shopping or transactional data. All in an easy to consume format, that would surface insights quickly, and facilitate positive business decisions.​

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Sustainability solutions

Sustainability data dashboards in retail

IKEA have big ambitions for 2030, already totally committed to doing their part to tackle climate change, unsustainable consumption, and inequality.

They are delivering sustainable solutions, ensuring positive change for people and the planet by “Making life at home a little more sustainable. Everyday”.

And just like all other companies, the success of their strategy is reliant upon access to accurate, up-to-date data, to measure their current performance and to make the right decisions that ensure even better future performance.

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Retail solutions

End to end data transformation for southeast Asia’s biggest furniture retailer

With 5 shopping centres and 12 IKEA stores across Southeast Asia, including Singapore, Malaysia, Philippines, and Thailand, plus one more in Mexico, Ikano Retail collects, stores and analyses enormous amounts of data from multiple locations and departments every day.

As the data analytics and business intelligence partner to Ikano Retail, Ikano Insight executed the data warehouse and dashboard capability of their business-wide data transformation strategy named “Data to Insight” (D2i).

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Retail solutions

RFV modelling in retail achieves 9:1 ROI on email communications

Maximising customer engagement and value requires constant communication with customers, and IKEA are experts in this field.

RFV modelling was applied to the base to enable a segmented offer strategy deployed through email and MMS.

The RFV model was then overlayed with a recommendation engine to determine the optimum offer for each value based customer segment.

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By working with Ikano Insight to analyse Family data, and further profiling data with the Location Optimiser tool, we learned more about our consumer demographic and shopping behaviour.
Having this kind of information at our fingertips enables us to see where we are, keep us on track and share sustainability stories with concrete data.
We are very happy to make a first step in putting data in people’s hands, bringing it closer to both our co-workers and customers.
The RFV analysis determines which channels and campaigns bring the most and highest value customers, to drive sales and ultimately improve customers response rate.
Consumer demographics and behaviour

By working with Ikano Insight to analyse Family data, and further profiling data with the Location Optimiser tool, we learned more about our consumer demographic and shopping behaviour.

Nigel Richardson | Inspiration & Communication Manager

Information at our fingertips

Having this kind of information at our fingertips enables us to see where we are, keep us on track and share sustainability stories with concrete data.

Corinna Schuler | Sustainability & Corporate Communication Manager

Putting data in people’s hands

We are very happy to make a first step in putting data in people’s hands, bringing it closer to both our co-workers and customers.

Koen Besteman | Chief Digital Officer

A real sales driver

The RFV analysis determines which channels and campaigns bring the most and highest value customers, to drive sales and ultimately improve customers response rate.

Angelica Sanchez | Customer Engagement & Loyalty Manager

Want to find out more about location analytics?

Book a free snapshot report based on two locations of your choice

Book your report here

Get in touch and have a chat with us

Chat with our experts at a time that suits you, to explore how advanced analytics will change your business.

Drop us a line, leave a message, or fill in the form. Whatever you prefer. We’re here to help.

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Latest news & insights

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Integrating Sustainability into business decision making

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