Privacy Policy

Who we are and what we do

We are Ikano Insight Ltd (“Ikano”, “us”, “we”, “our”) a limited company registered in England and Wales under registration number 03894974, with our registered office at Endeavour House, 78 Stafford Road, Wallington, Surrey, United Kingdom, SM6 9AY. We are registered with the UK supervisory authority, Information Commissioner’s Office (“ICO), in relation to our processing of Personal Data under registration number Z5196668.

We are an independent marketing company that specialises in using customer data to grow businesses. We are genuinely solutions neutral, offering a diverse range of services from data-focused IT infrastructure, through analysis and strategy, as well as award-winning communications across every medium. We sum this up by saying we customise brands. Ikano is committed to protecting the privacy and security of the Personal Data we process about you.


Purpose of this privacy notice

The purpose of this privacy notice is to explain what Personal Data we collect about you and how we process it in line with UK GDPR and any other applicable Data Protection legislation. This privacy notice also explains your rights, so please read it carefully. If you have any questions, you can contact us using the information provided below under the ‘How to contact us’ section.


Who this privacy notice applies to

This privacy notice applies to you if:

  1. You visit our website
  2. You enquire about our products and/or services
  3. You sign up to receive newsletters and/or other promotional communications from us

In the above instances, we are the controller of your personal data as we decide what is collected and for which purposes. We may also handle your personal data where we are acting under the instruction of another organisation who is the controller of your personal data, in this case we are a data processor, and this Privacy Notice does not apply.


What personal data is

‘Personal Data’ means any information from which someone can be identified either directly or indirectly. For example, you can be identified by your name or an online identifier.


Personal data we collect

The type of Personal Data we collect about you will depend on our relationship with you. Below is an example of the different categories of personal data we may collect and process about you.

  • Full name
  • Email address


How we collect your personal data

We collect information about you in the following circumstances when you:

  • provide your contact details to us when registering your interest in our Services, via the ‘Contact Us’ form on our website.
  • participate in any other interactive areas that appear on our website, including giving us your feedback.
  • interact with us using social media.
  • contact us ‘offline’, for example by telephone, fax, SMS, email or post.

We also collect information from your devices (including mobile devices) you use to access and use our website (for example, we may collect the device identification number and type, location information and connection information such as statistics on your page views, traffic to and from the sites, referral URL, ad data, your IP address, your browsing history and your web log information). We may do this using cookies, or similar technologies, please see our Cookies Policy for further information on this.


How we use your personal data

We use your personal data for various activities, which include the following:

  • To provide you with information about the services we offer
  • To invite you to provide feedback about our services.
  • To send you marketing communications


Lawful basis for processing

UK and EU Data Protection legislation requires us to identify appropriate lawful bases to process personal data. The lawful basis we rely on as a data controller are detailed below with brief examples for when they may apply:

  • Lawful basis: Consent – Purpose of processing: for opting into marketing communications and newsletters
  • Lawful basis: Contract – Purpose of processing: to provide our services to you
  • Lawful basis: Legal obligation – Purpose of processing: where required by law and/or government request


How long we keep your data

We will retain your personal data for as long as is necessary to provide you with our services and for a reasonable period thereafter to enable us to meet our contractual and legal obligations and to deal with complaints and claims.

At the end of the retention period, your personal data will be securely deleted.


Sharing your personal data

Our processing of personal data may entail sharing the information with employees, contractors, agents and professional advisors of Ikano Insight. Written agreements exist between Ikano Insight and such parties that there must be no disclosure of such personal data.

We will ensure that any third parties who receive your personal information are required to keep it confidential. We may disclose personal information to third parties when we reasonably believe we are required by law, and in order to investigate, prevent, or take action regarding suspected or actual unlawful or otherwise prohibited activities, including, but not limited to, fraud.


International transfers

Your Personal Data may be processed outside of the UK. This is because the organisations we use to provide our service to you are based outside the UK and we operate globally.

We have taken appropriate steps to ensure that the Personal Data processed outside the UK has an essentially equivalent level of protection to that guaranteed in the UK.

We do this by ensuring that:

  • Your Personal Data is only processed in a country which the Secretary of State has confirmed has an adequate level of protection (an adequacy regulation), or
  • We enter into an International Data Transfer Agreement (“IDTA”) with the receiving organisation and adopt supplementary measures, where necessary. A copy of the IDTA can be found here.


Your rights and how to complain

You have certain rights in relation to the processing of your personal data, including to:

  • Right to be informed – you have the right to know what personal data we collect about you, how we use it, for what purpose and in accordance with which lawful basis, who we share it with and how long we keep it. We use our privacy notice to explain this.
  • Right of access (commonly known as a “Subject Access Request”) – you have the right to receive a copy of the personal data we hold about you.
  • Right to rectification – you have the right to have any incomplete or inaccurate information we hold about you corrected.
  • Right to erasure (commonly known as the right to be forgotten) – you have the right to ask us to delete your personal data.
  • Right to object to processing – You have the right to object to us processing your personal data. If you object to us using your personal data for marketing purposes, we will stop sending you marketing material.
  • Right to restrict processing – you have the right to restrict our use of your personal data.
  • Right to portability – you have the right to ask us to transfer your personal data to another party.
  • Automated decision-making – you have the right not to be subject to a decision based solely on automated processing which will significantly affect you. We do not use automated decision-making.
  • Right to withdraw consent – if you have provided your consent for us to process your personal data for a specific purpose, you have the right to withdraw your consent at any time. If you do withdraw your consent, we will no longer process your information for the purpose(s) you originally agreed to, unless we are permitted by law to do so.
  • Right to lodge a complaint – you have the right to lodge a complaint with the relevant supervisory authority, if you are concerned about the way in which we are handling your Personal Data. The supervisory authority in the UK is the Information Commissioner’s Office who can be contacted online at: Contact Us | ICO or by telephone on 0303 123 1113

How to exercise your rights

You will not usually need to pay a fee to exercise any of the above rights. However, we may charge a reasonable fee if your request is clearly unfounded or excessive. Alternatively, we may refuse to comply with the request in such circumstances.

If you wish to exercise your rights, you may contact us using the details set out below within the section called ‘How to contact us and our Data Protection Officer’. We may need to request specific information from you to confirm your identity before we can process your request. Once in receipt of this, we will process your request without undue delay and within one month. In some cases, such as with complex requests, it may take us longer than this and, if so, we will keep you updated.


Children’s privacy

We do not offer our products and services to children and we do not knowingly collect Personal Data of children without parental consent, unless permitted by law. If you are a child, you must have your parent’s permission to use our services. If you learn that a child has provided us with their Personal Data without parental consent, you may contact us, as described below, and if appropriate, we will securely and permanently delete it, in accordance with applicable law.


How to contact us and our Data Protection Officer

If you wish to contact us in relation to this privacy notice or if you wish to exercise any of your rights outlined above, please contact us as follows:

Ikano Insight Ltd
Unit 3.G.1
The Leather Market
11-13 Weston Street

We have also appointed a Data protection Officer (“DPO”). Our DPO is Evalian Ltd and can be contacted as follows:

West Lodge,
Leylands Business Ppark,
Colden Common,
SO21 1TH

Please mark your communications FAO the ‘Data Protection Officer’.


Changes to this privacy notice

We may update this notice (and any supplemental privacy notice), from time to time as shown below. We will notify of the changes where required by applicable law to do so.

Last modified: 16/05/2023

Cookie Policy


Ikano Insight (“Ikano”, “we, “our”) uses cookies on its website. This Cookie Policy explains more about cookies and why we use them. It also explains how you can control and opt out of receiving them.

This policy should be read together with our Privacy Notice which sets out how and why we collect, store, use and share personal information generally, as well as your rights in relation to your personal information and details of how to contact us and supervisory authorities if you have a complaint.

We update this Cookie Policy from time to time in response to changes in applicable laws and regulations, changes to our processing practices and to products and services we offer. When changes are made, we will update the final section of this policy. Please review this Cookie Policy periodically to check for updates.


About cookies

A cookie is a small text file which may be downloaded to your device when you visit our website. We use cookies to allow our website to function correctly, remember your preferences and to track visitors to our website.

The cookies we use on our website fall into the following categories:

Statistics or Analytics Cookies
We use cookies to collect information about the use of our website by visitors such as the pages they visit most often, how they arrived at our website and associated information. These do not collect any directly identifiable personal information about visitors. We use these cookies to learn more about how our website is used to identify problems and areas for improvement.

Functionality Cookies
Functionality cookies remember the choices you make when you visit our website. This includes, for example, your consent to the use of cookies on our website.

Marketing or Targeting Cookies
These are cookies placed by third parties on our website which record your visit to our website, the pages you have visited and the links you have followed. They use this information for advertising purposes.

Learn More About Cookies
For further information on our use of cookies, including a detailed list of your information which we and others may collect through cookies, please see details in the table below.

For further information on cookies generally, including how to control and manage them, please visit or


How Ikano uses cookies

3.1 Analytic cookies

a) _ga, _gid, _gat

Purpose: Google Analytics uses the information from these cookies to provide insight into how people are using the website, how often they visit and how they move around the site.

Source: First party

Expiry: 2 years / 24 hours / 48 hours

b) _gat_UA-39258259-1

Purpose: Google analytics ID

Source: First party

Expiry: 1 year

3.2 Required cookies


Purpose: Security cookie. Stores the browser session and is essential for website operation.

Source: First party

Expiry: Session (upon exit of website)

b) cookies

Purpose: This cookie is used to remember a user’s choice about cookies on Where users have previously indicated a preference, that user’s preference will be stored in this cookie.

Source: First party

Expiry: 1 year
c) wordpress_test_cookie

Purpose: This checks if the cookies are enabled on the browser to provide appropriate user experience to the users specific to the WordPress platform.

Source: First party

Expiry: 48 hours

3.3 Targeting/advertising


Purpose: This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.

Source: Google/Third

Expiry: 1 week


Purpose: This DoubleClick cookie is generally set through the site by advertising partners, and used by them to build a profile of the website visitor’s interests and show relevant ads on other sites. This cookie works by uniquely identifying your browser and device.

Source: Google/Third

Expiry: 1 week


Purpose: This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.

Source: Google/Third

Expiry: 1 week


Purpose: This DoubleClick cookie is generally set through the site by advertising partners, and used by them to build a profile of the website visitor’s interests and show relevant ads on other sites. This cookie works by uniquely identifying your browser and device.

Source: Google/Third

Expiry: 1 week


Purpose: This cookie is set by DoubleClick (which is owned by Google) to build a profile of the website visitor’s interests and show relevant ads on other sites.

Source: Google/Third

Expiry: 1 week

f) NID

Purpose: Google mandatory cookie

Source: Google/Third

Expiry: 1 year

1.3.4 Functional

a) SID

Purpose: Used as for session state management.

Source: Google/Third

Expiry: 1 week

b) wordpress_test_cookie

Purpose: Checks if cookies are allowed.

Expiry: Session (upon exit of website)

Ikano Insight also uses cookies in its email communications to personalise the email and track whether the mail has been opened or read and whether the recipient has used any website links contained in the email communication. This allows Ikano Insight to monitor and improve its email communications and website.
Ikano Insight cookies do not analyse visits to other websites.


First and third party cookies

Whether a cookie is ‘first’ or ‘third’ party refers to the website or domain placing the cookie. First party cookies in basic terms are cookies set by a website visited by the user – the website displayed in the URL window. Third-party cookies are cookies that are set by a domain other than the one being visited by the user. If a user visits a website and a separate company sets a cookie through that website this would be a third-party cookie.


Changing your cookies preferences

You can allow or block cookies by activating the setting on your browser that permits you to change the setting of all or some cookies. Please note that disabling cookies may affect the availability or functionality of our website. Most of the website will function normally, however, functions that rely on cookies such as the use of our online enquiry form, will be disabled.

If you would like more information on how to manage cookies on some popular browsers, please click on the links below.

Contact us

Please contact using the details set out in our Privacy Notice if you have any questions about this Cookie Policy or the information we hold about you.

Changes to this policy

The policy was last updated on 16/05/2023.

Terms and Conditions

Legal terms of use

This notice, together with our Privacy Policy, outlines the terms between you and us relating to your use of this website. Please read these terms of use carefully before you start to use the website. By using our website, you indicate that you accept these terms of use and that you agree to abide by them. If you do not agree to these terms of use, please refrain from using our website.


Accessing our website

Access to our website is permitted on a temporary basis, and we reserve the right to withdraw or amend the service we provide on our website without notice (see below). We will not be liable if for any reason our website is unavailable at any time or for any period.

From time to time, we may restrict access to some parts of our website, or our entire website.

You are responsible for making all arrangements necessary for you to have access to our website. You are also responsible for ensuring that all persons who access our website through your internet connection are aware of these terms, and that they comply with them.

From time to time, Ikano Insight may modify and/or change these terms therefore please review these terms whenever you use the website. Your ongoing use of this website following such modifications and/or changes constitutes your acceptance of the same.

Information is accurate at the time of posting it to this website and we will periodically review to ensure that it is kept up to date to ensure you are given the very latest information, please make sure that you contact us directly with any enquiries.

If you believe that information on Ikano Insight’s website is inaccurate or if you have any suggestions on how the content of this website could be improved, please contact us with your comments or suggestions.


Intellectual Property Rights

This website and the information it contains is owned by or licensed to Ikano Insight and any third party names and logos used are reproduced with the consent of the third party concerned. Reproduction and copying of any information, names or logos on this website are not permitted without our specific prior written permission.


Reliance on information posted

Commentary, information and other materials posted on our website are not intended to amount to advice on which reliance should be placed. We therefore disclaim all liability and responsibility arising from any reliance placed on such materials by any visitor to our website, or by anyone who may be informed of any of its contents.



As with all websites, you should ensure that you have appropriate security and virus software installed to ensure that your computer, equipment, computer programs, data or other proprietary material cannot be damaged by your use of this website or any connected website. Ikano Insight shall not be liable for any loss or damage which may arise to your computer, equipment, computer programs, data or other proprietary material as a result of using this website or to your downloading of any material posted on it, or on any website linked to it.

You must not misuse our website by knowingly introducing viruses, trojans, worms, logic bombs or other material which is malicious or technologically harmful. You must not attempt to gain unauthorised access to our website, the server on which our website is stored or any server, computer or database connected to our website.


Our liability

Although we have taken all reasonable care to ensure that the material provided on this website is accurate, the information is provided without any guarantees, conditions or warranties as to its accuracy. To the extent permitted by law, we, other members of our group of companies and third parties connected to us hereby expressly exclude:

  1. all conditions, warranties and other terms which might otherwise be implied by statute, common law or the law of equity
  2. any liability for any indirect or consequential loss or damage incurred by any user in connection with our website or in connection with the use, inability to use, or results of the use of our website, any websites linked to it and any materials posted on it, including loss of income or revenue, loss of business, loss of profits or contracts, loss of anticipated savings, loss of data, loss of goodwill, wasted management or office time whether caused by tort (including negligence), breach of contract or otherwise, even if foreseeable.

This does not affect our liability for death or personal injury arising from our negligence, nor our liability for fraudulent misrepresentation or misrepresentation as to a fundamental matter, nor any other liability which cannot be excluded or limited under applicable law.


Contacting us

You can get in touch with us by phone, or email:


or call at +44 20 7836 5656

Where our website contains links to other websites and resources provided by third parties, these links are provided for your information only. We have no control over the contents of those websites or resources, and accept no responsibility for them or for any loss or damage that may arise from your use of them.

Ikano Insight is not responsible for the content of external websites and we cannot accept any responsibility for any technical difficulties associated with their use.


Linking to our website

You may not link any other website to this site without obtaining written consent from us in advance.


Jurisdiction and applicable law

These terms are governed by English law and the English courts shall have exclusive jurisdiction to settle and disputes which may arise.


Information about us

If you have any concerns about material which appears on our website, please contact us using the email or phone number listed above.

This policy was last reviewed on 11/08/2020

Data protection

We take the handling of all data very seriously

As a data and analytics agency that specialises in using customer data to help our clients and partners grow their businesses, we take the handling of all data very seriously.

This includes your data and your customer’s data.

We comply with GDPR in the UK and Europe and any local data protection legislation that is applicable to you or your customer’s data if you reside outside of Europe.

For further information please see our Privacy Policy or please feel free to contact us.

Slavery Policy

At Ikano Insight we have an overall commitment and responsibility to stay true to the Ikano values, safeguard our brand and minimise threats to our reputation. Our values of common sense, simplicity, working together and daring to be different mean everything to us; and we never compromise on our promise – on fair terms.

In order for us to deliver on our responsibilities they must be concrete, relevant and meaningful to us as a company. That is why we have formulated a set of sound business standards, requirements and declarations of intent that we are strongly committed to and which are set out in the Ikano Code of Conduct. The latter policy sets out Ikano Insight’s position on labour and human rights and outlines our expectations of our business partners.

Ikano Insight upholds the human rights of all co-workers and treats everyone with dignity and respect. We adhere to internationally-recognised laws and standards including the Universal Declaration of Human Rights. This means that Ikano Insight refrains from using child and involuntary labour, upholds decent and lawful working and remuneration standards, respects the rights of our co-workers to organise freely, exerts no discrimination and dissociates from harassment and abuse in the workplace.

Ikano Insight is committed to the highest standards of ethical conduct and we expect the same commitment from our partners. The values of trust, integrity and honesty are the foundation of all our relationships.

© 2023 Ikano Insight. All rights reserved