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Privacy Policy

Ikano Insight Ltd. (Ikano Insight’) takes the security of personal data seriously. Please contact Ikano Insight on 020 7836 5656 if you have any questions or comments on this Privacy Policy.


Ikano Insight is an independent marketing company that specialises in using customer data to grow businesses. We are genuinely solutions neutral, offering a diverse range of services from data-focused IT infrastructure, through analysis and strategy, as well as award-winning communications across every medium. We sum this up by saying we customise brands.

We have the highest levels of data security and storage. Ikano Insight are members of the ICO and our data centres are ISO 27001 accredited.

Ikano Insight’s Privacy Policy sets out the ways Ikano Insight processes personal data. This Privacy Policy only relates to personal data collected by Ikano Insight via the Ikano Insight website, emails, via post or telephone calls. Any personal data collected by Ikano Insight is used in accordance with UK data protection legislation.

This Privacy Policy does not apply to personal data provided to Ikano Insight by any other means or via any other website. Users should be aware that if they access other websites, using the links provided, these are outside our control. If they provide personal data to other companies, the privacy polices of those companies determine the uses to which that information is put and Ikano Insight ’s Privacy Policy will no longer apply.



The Ikano Insight website complies with the principles of the Data Protection Act 2018 as well as the General Data Protection Regulation (GDPR) and ePrivacy Regulation (ePR).

Ikano Insight are Data Controllers for the data that we collect online, for job applications, for our clients, for prospect clients and for other data that Ikano Insight directly collect or are given. In terms of our relationships with our clients, Ikano Insight is often Data Processor due to the manner of work we carry out, while our clients will be Data Controller of their own customer data.


Use made of personal information

Personal information provided to Ikano Insight via the Ikano Insight website, emails and telephone calls will be used for the purposes outlined at the time of collection or registration.

In addition, personal information may be used for statistical analysis.


What information do we collect?

At times we may request that you voluntarily supply us with personal information. Generally, this information is requested when you want us to provide you with information or services. Alternatively, we may gather information such as your IP address information when you browse our website (please see the section on Cookies) or your online information through LinkedIn or similar sites if we believe your company may benefit from our services.

We may gather the following information about you:

Email Address
Telephone Number
IP Address (a unique identifier for your computer or other device)
Mobile device ID
Information provided by you in relation to submitting a job application to us (this may include sensitive personal information)

You may also choose to provide additional voluntary information in the course of your use of this website.


How do we use this information?

Personal data will be collected and processed by Ikano Insight for the following purposes:

For services requested, e.g. to provide you with information that you have requested (such as our monthly newsletter) or to respond to specific queries you may raise regarding Ikano Insight

Administration, e.g. to provide you with better ways of accessing information from this website, or to process and consider your job application

Marketing, advertising and promotions.

Processing personal data for the above purposes may entail sharing the information with employees, contractors, agents and professional advisors of Ikano Insight. However, written agreements exist between Ikano Insight and such parties that there must be no disclosure of such personal data.

We will ensure that any third parties who receive your personal information are required to keep it confidential. We may disclose personal information to third parties when we reasonably believe we are required by law, and in order to investigate, prevent, or take action regarding suspected or actual unlawful or otherwise prohibited activities, including, but not limited to, fraud.

Information is only held for as long as it is needed. Once it is no longer needed it is securely destroyed.


Where do we send your information?

Ikano Insight operate globally and therefore, when necessary, may transfer your personal information to countries outside of the country in which you accessed the website/ made your enquiry. We will, where necessary, put in place safeguards to ensure your information is protected. Any actions we take within Europe, we ensure are compliant under the General Data Protection Regulation (GDPR).


How long do we keep your information?

We will keep your information for a reasonable period, such as for the duration of the active contract between yourself and Ikano Insight. If you have signed up to the Ikano Insight newsletter then your data will be retained for up to 5 years. However if you wish to unsubscribe at any point in time, then your data will be removed from our records.


Registering for Ikano Insight communications

This website is not intended or designed to attract children under the age of 16. We do not knowingly collect personal information from or about any person under the age of 16. If you are under 16 years old and wish to ask a question or use this site in any way which requires you to submit your personal information, please get your parent or guardian to do so on your behalf.

When completing an Ikano Insight application form for the e-newsletter, or when requesting a free data consultation or a call back from one of our experts, Ikano Insight will enter the email address and other information onto the Ikano Insight database to receive relevant Ikano Insight communications and marketing information via email. We use a CRM system for these operations. Preferences may be altered by contacting Ikano Insight on 020 7836 5656.



By providing personal data to Ikano Insight, users consent to the processing of such data by Ikano Insight as described in this Privacy Policy. Users can alter their preferences as described below.


Use of data for direct marketing purposes

If you are contacted via Direct Marketing, this will occur only with your permission or express consent. For example, if you have typed and submitted your email address specifically to receive a call back from one of our data experts or to receive our email newsletter, then this is taken as permission to send you given newsletter/s or contact you via the email or phone number provided for a call back from one of data experts.

If you are contacted through the usage of third party data, your permission to be reached by third parties such as Ikano Insight when submitting your details is taken as consent.

If at any time users want to alter their preferences or would like Ikano Insight to stop sending such communications they should write to:

Ikano Insight Ltd., 1 Long Lane, Borough, London SE1 4PG

Or, click on the email unsubscribe link or email


Processing and profiling your personal data

Ikano Insight may be required to process your personal data in order to verify your details are correct, ensure Unsubscribes are suppressed from campaigns, keep records of historical campaigns, or for other purposes set out in this Policy. We work with specific CRM systems that manage aspects of our CRM activity. These systems may need to process data that sits within them in order to keep activity and campaigns up-to-date.

When you use the Ikano Insight website, you may leave traces which, in particular when combined with unique identifiers and other information received by the servers, may be used to create profiles of the natural persons visiting the website.

Ikano Insight are unlikely to profile your personal data unless conducing this on behalf of a client of ours, in which case the permission to do so would fall under this client’s responsibility and Privacy Policy. In the unlikely case that Ikano Insight do need to profile your details, for example as part of a new business prospecting piece, Ikano Insight will ensure that this data is anonymised and cannot be matched back to a specific individual.


Ikano Insight cookie policy

Please see our Cookie Policy section for full details.


Links to third party websites

This Privacy Policy applies solely to the personal data collected by Ikano Insight and does not apply to third party websites.

Ikano Insight is not responsible for the privacy policies of third party websites, even if they are a client of Ikano Insight. Ikano Insight advises users to read the privacy policies of other websites before registering any personal data.



Ikano Insight holds your personal data in accordance with the security provisions of the UK data protection legislation and the GDPR.

If you have any questions about security please contact Ikano Insight on 020 7836 5656.


Notification of changes

Ikano Insight may make changes to its Privacy Policy. If Ikano Insight decides to change its Privacy Policy, it will post such changes on this page so that you are always aware of how Ikano Insight uses your personal data. You are encouraged to review the Privacy Policy from time to time.


Your rights

The right to be informed:

We have outlined in this privacy policy any information that could be collected and the purpose for us using and holding such information.

The right of access:

You have the right to request copies of information that we hold about you at any and we will not charge for these requests unless they are unfounded or excessive. These requests will be processed within 1 month.

The right to erasure:

You can contact us to remove any of your data.

The right to restrict how we use your data:

You have the right to object to any using your data or restrict how we use it. This can apply to use of your data from a legitimate interest.

The right to data portability:

You have the right to request for your information to be moved or copied.


Contacting us

If, at any time, a user wants to contact us around any of rights listed above, they may write to:

Ikano Insight Ltd., 1 Long Lane, Borough, London, SE1 4PG

or call +44 (0) 20 7836 5656

Verification, updating or amendment of personal data should be completed within 1 month.

If you are not satisfied with the way a complaint is handled in relation to your data, you may be able to refer your complaint to the relevant data protection authority. For the UK, this is the Information Commissioner’s Office (ICO).

The ICO’s contact details can be found on their website at

Cookie Policy

1.1 Learn about cookies
A “cookie” is a small text file that is placed on a user’s computer hard drive by a website. There are several types of cookie and the most common are often referred to as ‘session’ cookies. These are used to keep track of information needed by a user as they travel from page to page within a website. These cookies have a short lifetime and expire within a few minutes of the user leaving the site.

1.2 Types of cookies

1.2.1 Session cookies
Allow websites to link the actions of a user during a browser session. These cookies collect information around how people use our website and moves through pages, it does not collect any personal information. These session cookies expire after a browser session so would not be stored longer term.

1.2.2 Persistent cookies
Are stored on a users’ device in between browser sessions which allows us to track the preferences or actions of the user across our site to be remembered. Persistent cookies may be used for a variety of purposes including remembering users’ preferences and choices when using a site or to target advertising.

1.2.3 First and third party cookies
Whether a cookie is ‘first’ or ‘third’ party refers to the website or domain placing the cookie. First party cookies in basic terms are cookies set by a website visited by the user – the website displayed in the URL window. Third-party cookies are cookies that are set by a domain other than the one being visited by the user. If a user visits a website and a separate company sets a cookie through that website this would be a third-party cookie.

1.3 Find out how Ikano Insight uses cookies

1.3.1 Analytic cookies

a) _ga, _gid, _gat

Purpose: Google Analytics uses the information from these cookies to provide insight into how people are using the website, how often they visit and how they move around the site.

Source: First party

Expiry: 2 years / 24 hours / 48 hours

b) _gat_UA-39258259-1

Purpose: Google analytics ID

Source: First party

Expiry: 1 year

1.3.2 Required cookies


Purpose: Security cookie. Stores the browser session and is essential for website operation.

Source: First party

Expiry: Session (upon exit of website)

b) cookies

Purpose: This cookie is used to remember a user’s choice about cookies on Where users have previously indicated a preference, that user’s preference will be stored in this cookie.

Source: First party

Expiry: 1 year

c) wordpress_test_cookie

Purpose: This checks if the cookies are enabled on the browser to provide appropriate user experience to the users specific to the WordPress platform.

Source: First party

Expiry: 48 hours

1.3.3 Targeting/Advertising


Purpose: This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.

Source: Google/Third

Expiry: 1 week


Purpose: This DoubleClick cookie is generally set through the site by advertising partners, and used by them to build a profile of the website visitor’s interests and show relevant ads on other sites. This cookie works by uniquely identifying your browser and device.

Source: Google/Third

Expiry: 1 week


Purpose: This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.

Source: Google/Third

Expiry: 1 week


Purpose: This DoubleClick cookie is generally set through the site by advertising partners, and used by them to build a profile of the website visitor’s interests and show relevant ads on other sites. This cookie works by uniquely identifying your browser and device.

Source: Google/Third

Expiry: 1 week


Purpose: This cookie is set by DoubleClick (which is owned by Google) to build a profile of the website visitor’s interests and show relevant ads on other sites.

Source: Google/Third

Expiry: 1 week

f) NID

Purpose: Google mandatory cookie

Source: Google/Third

Expiry: 1 year

1.3.4 Functional

a) SID

Purpose: Used as for session state management.

Source: Google/Third

Expiry: 1 week

b) wordpress_test_cookie

Purpose: Checks if cookies are allowed.

Expiry: Session (upon exit of website)

Ikano Insight also uses cookies in its email communications to personalise the email and track whether the mail has been opened or read and whether the recipient has used any website links contained in the email communication. This allows Ikano Insight to monitor and improve its email communications and website.

Ikano Insight cookies do not analyse visits to other websites.

Internet browsers normally accept cookies by default; however, it is possible to set a browser to reject cookies. If this is done it is important not to exclude the benign and useful session cookies. Choose an option that rejects all third-party cookies.

Terms and Conditions

Legal terms of use

This notice, together with our Privacy Policy, outlines the terms between you and us relating to your use of this website. Please read these terms of use carefully before you start to use the website. By using our website, you indicate that you accept these terms of use and that you agree to abide by them. If you do not agree to these terms of use, please refrain from using our website.


Accessing our website

Access to our website is permitted on a temporary basis, and we reserve the right to withdraw or amend the service we provide on our website without notice (see below). We will not be liable if for any reason our website is unavailable at any time or for any period.

From time to time, we may restrict access to some parts of our website, or our entire website.

You are responsible for making all arrangements necessary for you to have access to our website. You are also responsible for ensuring that all persons who access our website through your internet connection are aware of these terms, and that they comply with them.

From time to time, Ikano Insight may modify and/or change these terms therefore please review these terms whenever you use the website. Your ongoing use of this website following such modifications and/or changes constitutes your acceptance of the same.

Information is accurate at the time of posting it to this website and we will periodically review to ensure that it is kept up to date to ensure you are given the very latest information, please make sure that you contact us directly with any enquiries.

If you believe that information on Ikano Insight’s website is inaccurate or if you have any suggestions on how the content of this website could be improved, please contact us with your comments or suggestions.


Intellectual Property Rights

This website and the information it contains is owned by or licensed to Ikano Insight and any third party names and logos used are reproduced with the consent of the third party concerned. Reproduction and copying of any information, names or logos on this website are not permitted without our specific prior written permission.


Reliance on information posted

Commentary, information and other materials posted on our website are not intended to amount to advice on which reliance should be placed. We therefore disclaim all liability and responsibility arising from any reliance placed on such materials by any visitor to our website, or by anyone who may be informed of any of its contents.



As with all websites, you should ensure that you have appropriate security and virus software installed to ensure that your computer, equipment, computer programs, data or other proprietary material cannot be damaged by your use of this website or any connected website. Ikano Insight shall not be liable for any loss or damage which may arise to your computer, equipment, computer programs, data or other proprietary material as a result of using this website or to your downloading of any material posted on it, or on any website linked to it.

You must not misuse our website by knowingly introducing viruses, trojans, worms, logic bombs or other material which is malicious or technologically harmful. You must not attempt to gain unauthorised access to our website, the server on which our website is stored or any server, computer or database connected to our website.


Our liability

Although we have taken all reasonable care to ensure that the material provided on this website is accurate, the information is provided without any guarantees, conditions or warranties as to its accuracy. To the extent permitted by law, we, other members of our group of companies and third parties connected to us hereby expressly exclude:

  1. all conditions, warranties and other terms which might otherwise be implied by statute, common law or the law of equity
  2. any liability for any indirect or consequential loss or damage incurred by any user in connection with our website or in connection with the use, inability to use, or results of the use of our website, any websites linked to it and any materials posted on it, including loss of income or revenue, loss of business, loss of profits or contracts, loss of anticipated savings, loss of data, loss of goodwill, wasted management or office time whether caused by tort (including negligence), breach of contract or otherwise, even if foreseeable.

This does not affect our liability for death or personal injury arising from our negligence, nor our liability for fraudulent misrepresentation or misrepresentation as to a fundamental matter, nor any other liability which cannot be excluded or limited under applicable law.


Contacting us

You can get in touch with us by phone, or email:


or call at +44 20 7836 5656

Where our website contains links to other websites and resources provided by third parties, these links are provided for your information only. We have no control over the contents of those websites or resources, and accept no responsibility for them or for any loss or damage that may arise from your use of them.

Ikano Insight is not responsible for the content of external websites and we cannot accept any responsibility for any technical difficulties associated with their use.


Linking to our website

You may not link any other website to this site without obtaining written consent from us in advance.


Jurisdiction and applicable law

These terms are governed by English law and the English courts shall have exclusive jurisdiction to settle and disputes which may arise.


Information about us

If you have any concerns about material which appears on our website, please contact us using the email or phone number listed above.

This policy was last reviewed on 11/08/2020

Data protection

We take the handling of all data very seriously

As a data and analytics agency that specialises in using customer data to help our clients and partners grow their businesses, we take the handling of all data very seriously.

This includes your data and your customer’s data.

We comply with GDPR in the UK and Europe and any local data protection legislation that is applicable to you or your customer’s data if you reside outside of Europe.

For further information please see our Privacy Policy or please feel free to contact us.

Slavery Policy

At Ikano Insight we have an overall commitment and responsibility to stay true to the Ikano values, safeguard our brand and minimise threats to our reputation. Our values of common sense, simplicity, working together and daring to be different mean everything to us; and we never compromise on our promise – on fair terms.

In order for us to deliver on our responsibilities they must be concrete, relevant and meaningful to us as a company. That is why we have formulated a set of sound business standards, requirements and declarations of intent that we are strongly committed to and which are set out in the Ikano Code of Conduct. The latter policy sets out Ikano Insight’s position on labour and human rights and outlines our expectations of our business partners.

Ikano Insight upholds the human rights of all co-workers and treats everyone with dignity and respect. We adhere to internationally-recognised laws and standards including the Universal Declaration of Human Rights. This means that Ikano Insight refrains from using child and involuntary labour, upholds decent and lawful working and remuneration standards, respects the rights of our co-workers to organise freely, exerts no discrimination and dissociates from harassment and abuse in the workplace.

Ikano Insight is committed to the highest standards of ethical conduct and we expect the same commitment from our partners. The values of trust, integrity and honesty are the foundation of all our relationships.

© 2023 Ikano Insight. All rights reserved