January 27, 2014

B2B marketers to utilise email and video in 2014

1 minute read

B2B marketers intend to increase their budgets for digital marketing, particularly looking to spend big on email and video in 2014, a recent survey has revealed.

The survey conducted by adage.com found that around 80 per cent of marketers intend to extend their digital marketing budget in 2014.

Video showed one of the largest growths in popularity with a 7.9 per cent increase in budget for the next 12 months, whilst email saw only a 2.3 per cent increase but remained one of the most popular forms of marketing.

Other tools which saw a significant uptake in popularity were webcasts and mobile which are forecast to get a 9.4 per cent and 7.3 cent increase in budget, respectively.

The survey also revealed that spending on digital marketing was on the rise, despite other forms of marketing falling flat. Direct mail, TV and radio were amongst those failing to see an increase in budget in 2014.

Writing for reelseo.com, Christopher Rick said that the growth in mobile and video marketing for the B2B market comes as no surprise.

Mr Rick said: “The increased digital spending is probably due to the 52.5% that say they will increase their marketing budgets in 2014, and the buzzwords in B2B content marketing are mobile, and social.”

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B2B marketers to utilise email and video in 2014