People & place analytics
Precisely target your next best customers with geospatial analytics
Pinpoint where to invest your efforts to achieve the highest instant sales growth and marketing ROI
Find out your top 5 target areas for FREEA.P.E. locates your next best customers
Ikano Insight’s Area Prioritisation Engine (APE) is a geospatial analysis software tool, which tells your business exactly where to invest sales and marketing effort to maximise sales growth and ROI.
YOUR QUESTIONS:
- Where are the most valuable customers who don’t buy from you today?
- How much potential value are they to your business?
- Where should you be focusing and prioritising your efforts?
AREA PRIORITISATION ENGINE WILL TELL YOU
Need to find growth with a limited marketing budget?
APE identifies which neighbourhoods will deliver the greatest return on your spend, and tells you how much
Under-performing stores, outlets or branches?
APE can tell you exactly how much value can be recaptured from every area around those stores
Where can you find completely new customers?
APE will map where high value customers you have never seen are
Need to grow new market share quickly?
APE will tell you which areas to target first, who the customers are, and what motivates their purchase
How it works
Using a representative sample of your data – like deliveries by postcode, or loyalty members in a given district – our algorithm provides you with a ranked list of neighbourhoods where the most potential customers live, along with exactly how much value you can expect to unlock.
It predicts which areas offer the greatest potential.
You can have either:
- A recommendation report, specifying which areas hold exactly how much potential value for your business, and detailing the characteristics of neighbourhood profiles to support your targeted marketing.
- An interactive dashboard, allowing you to analyse the characteristics of each area and to explore your results in more detail to maximise their impact.
Want to know more?
Book a 30 minute demo call to see first-hand how Area Prioritisation works, discuss how it can make the most impact for you, and get a FREE report on your top 5 postcode areas (specific to your business and product):
Area Prioritisation Engine success
How it’s priced
It’s very simple. You tell us 4 things:
- Specify your chosen KPI measurement(s). (Eg. online purchases sales value, or growth in loyalty members.)
- Choose how far into the future you’d like to predict potential (priced per 6 month periods).
- Decide how often would you like to refresh your report (to update output following your market efforts).
- And finally, whether you would like a single report output, or access to a self-serve, interactive dashboard
The table below outlines costs based upon the above.
| Area Prioritisation |
Single KPI measurement (Eg. online sales) |
Per additional KPI measurement (Eg. in-store loyalty scheme member sales) |
|---|---|---|
| Set-up | ||
|
Modelling & analysis (6 month forecasting period) | £3,825 | £985 |
| Data refresh | ||
| Optional data refresh to reset versus targets | £2,950 | £565 |
| Output | ||
|
Recommendation report (single output and on each refresh) | £2,750 | £388 |
|
Interactive dashboard | £5,950 | £955 |
Area Prioritisation: Set-up
Single KPI measurement
(Eg. online sales)
:
Per additional KPI measurement
(Eg. in-store loyalty scheme member sales)
:
Area Prioritisation: Modelling & analysis
(6 month forecasting period)
Single KPI measurement
(Eg. online sales)
: £3,825
Per additional KPI measurement
(Eg. in-store loyalty scheme member sales)
: £985
Area Prioritisation: Data refresh
Single KPI measurement
(Eg. online sales)
:
Per additional KPI measurement
(Eg. in-store loyalty scheme member sales)
:
Area Prioritisation: Optional data refresh to reset versus targets
Single KPI measurement
(Eg. online sales)
: £2,950
Per additional KPI measurement
(Eg. in-store loyalty scheme member sales)
: £565
Area Prioritisation: Output
Single KPI measurement
(Eg. online sales)
:
Per additional KPI measurement
(Eg. in-store loyalty scheme member sales)
:
Area Prioritisation: Recommendation report
(single output and on each refresh)
Single KPI measurement
(Eg. online sales)
: £2,750
Per additional KPI measurement
(Eg. in-store loyalty scheme member sales)
: £388
Area Prioritisation: Interactive dashboard
Single KPI measurement
(Eg. online sales)
: £5,950
Per additional KPI measurement
(Eg. in-store loyalty scheme member sales)
: £955
Frequently asked questions
Why is area prioritisation useful?
Analytics engines such as Area Prioritisation work by analysing customer data such as browsing history, past purchases, etc along with supplemented third party demographic information, to predict what products a user might be interested in, what channels they prefer to use, and how much money and how often they are inclined to make such purchases.
In this way, a business can identify who their most valuable customer opportunities are, and how much value they represent.
What role does consumer mobility data play?
Consumer mobility data uses permission based location data available from mobile devices, to analyse where customers shop, how often, for how long, and most importantly at which specific stores or brands.
This enables a business to create direct comparison analyses between themselves and all their competitors.
This mobility data plays a huge role in predicting channel, location and brand preferences, along with broader product preferences.
Does APE require personal data?
Our Area Prioritisation Engine doesn’t require any sensitive or personally identifiable data to be shared with us in order to work.
We only use data that’s already been aggregated to postcode or sector level by you, unless you specifically request support in transforming your data or pipeline development.
How do area prioritisation engines handle privacy & data security concerns?
Recommendation engines should implement data anonymisation techniques, encryption, and access controls to protect user data and address privacy concerns.
Beyond your own first party data, all supplemented third party data must be permission based and compliant with relevant local privacy legislations.
Is APE only for large businesses or retailers?
APE works for any business which can associate their performance data to a geography, and if you include our mobility data option, we don’t even need that.
If you’re a business with a loyalty scheme that includes customer address data, or sales data that’s associated to a delivery addresses, APE can help.
How can businesses measure the success of their area prioritisation engine?
Businesses should ensure that all targeted marketing campaigns implemented as a consequence of area prioritisation insights are tracked and measured, ideally using control groups, to identify subsequent response in consumer behaviours.
Examples of success metrics to track include email or social click-through rates, conversion rates in terms of response, visitation and sales, customer satisfaction and overall revenue, or even reductions in basket abandonment.
Is APE only available in the UK?
APE is available in most markets globally – if you’d like to cover multiple markets, just let us know.
Useful resources to grow your customer value
Do you need to win new customers more efficiently?
Improving your sales and marketing with highly targeted, relevant communications will drive reduction in cost per acquisition, and increase in order values and customer loyalty.
If you’d like to discuss your specific requirements, just get in touch here:
