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Whitepaper

The fundamentals of a successful CRM strategy

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Agile customer-centric marketing is essential in today’s fast-moving world. What worked yesterday may not work as well today, and what works well today may not work as well tomorrow.

The best CRM strategies are iterative processes that continue to improve and enhance the customer experience which your brand delivers.

This whitepaper lays out what we believe are the fundamental building blocks to a successful CRM strategy.

Topics you can expect to find out about are:

  • Strategy objectives
  • Data & analytics
  • Technology & automation
  • Data management
  • Campaign management
  • Measurement & optimisation

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How to create a data strategy: a step by step guide

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