Ikano Insight – our year 2021

7 minute read

December 23, 2021

Last Updated: November 24, 2022

A year of transformation and growth

We started 2021 with ambitious plans and visions and are ending the year having made huge leaps forward in our agency transformation and business growth.

Leadership changes were announced in April and Teresa Booth (previously Director of Client Services & Expansion) officially took over as acting CEO in July.

In addition to already being fully embedded in the data insight industry, Teresa has been with the Ikano Group for over 15 years so fully embraces the strong Ikano culture and values.

We have also recruited talented new co-workers at cross-functional levels who bring a wealth of knowledge, experience and new energy to our existing data and insight leadership team.

"I feel privileged to lead Ikano Insight in this exciting stage of our journey. It’s never been more important for businesses to understand their customers’ needs, wants and expectations and be able to make confident data-driven decisions" - Teresa Booth

Client news

The challenges of lockdown have only strengthened our relationships with our clients and with each other. With co-workers based in the UK, Malaysia, Singapore, Russia and Mexico, we have worked even harder to stay connected and be there for each other while continuing to provide a second-to-none service to our valuable clients.

We have worked in multiple sectors for internationally-based clients including retail, banking, HR and industrial manufacturing. We even managed to fit in a few face-to-face overseas client trips this year. It’s so rewarding when we see our clients’ reaping the benefits and experiencing the power of our data insight.

See below for a snapshot of some of our 2021 projects.

Our passion for data insight and the power this gives brands is stronger than ever and we will carry this momentum forward into 2022." - Rachel Hutcheson


IKEA Philippines

Worked closely with IKEA Philippines on the successful IKEA Family launch with research and analysis, customer journey mapping and loyalty data dashboards.

Loyalty strategy

IKEA Mexico

Supported IKEA Mexico with proposition development for IKEA Family

Business Intelligence

Ikano Retail

Became Ikano Retail’s (IKEA franchisee) main data analytics, technical and business intelligence partner for the build of an enterprise-wide data warehouse.

Predictive modelling

Ikano Bank

Used data-driven insights and predictive modelling to help Ikano Bank drive customer retention

HR recruitment app

Ikano Industry - Mexico

Built an HR application for Ikano Industry in Mexico to streamline the process, time and resources required for recruitment.

Location Optimiser

IKEA Jurong - Singapore

Used our Location Optimiser product to provide the IKEA Jurong store in Singapore with valuable customer visitation profiling and predictive insight around store locations.

Putting sustainability at the heart of our business

Our key sustainability objective is to focus on helping other businesses to measure progress towards their sustainability goals.

We have worked closely with each of the Ikano Group this year to help them on their sustainability journey by creating customised sustainability data dashboards so that they can clearly visualise their data and track their journey in the focus areas that matter most.

In addition to the skills that we bring to the sustainability table, the benefit of working with the Ikano Group companies is that we have an inherent understanding of the Group’s values and sustainability ambitions.

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Ikano Insight is a data insight agency that specialises in CRM & loyalty, business intelligence and advanced analytics to help brands make confident data-driven business decisions. For more information please get in touch with our data insight team or request a free consultation for more detail on how we could help you.

Posted by Ella Whitaker


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Ikano Insight – our year 2021