How IKEA’s area based sales strategy fast tracks growth

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Struggling to hit growth targets with limited budget? You’re not alone.

Watch this recording to see how IKEA used geospatial data to pinpoint their highest value untapped customer opportunities – identifying a potential 2.7% market share without increasing spend.

Ikano Insight’s Ashley Patterson (Managing Director) and Matt Craddock (Head of Analytics) walk through the approach, showcasing the exact tool and sales strategy IKEA used to stay ahead.

You’ll see:

• How geospatial analysis reveals high-growth areas your current tools miss
• Real examples of smarter customer targeting in action
• Where marketing budgets often underperform – and how to fix it
• How to uncover ‘hidden’ customer potential with minimal resource
• A step-by-step view of the tool IKEA used to drive results

PLUS: there’s a free pdf download of the presentation content when you register below: