How IKEA’s area based sales strategy fast tracks growth

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Retail decision-makers today face a paradox: a wealth of data, yet difficulty in translating it into clear, confident decisions that drive ROI, revenue, and profit growth.

Our “Decoding Demand” webinar reveals how we helped one of the world’s largest retail brands, IKEA, overcome these challenges and achieve measurable business growth.

You’ll learn:

• Why having more data isn’t always better, and how to pinpoint the insights that truly drive sales and customer value
• How consumer behaviours have shifted post-pandemic, with e-commerce now accounting for a significantly larger share of retail sales
• The role of omnichannel strategy and geospatial insights in identifying untapped revenue opportunities
• How to build a robust business case for investment, test effectively, and measure impact in your target markets.
• How the Area Prioritisation Engine uses location and customer data to unlock new growth and optimise marketing ROI.

This recorded webinar, accompanied by slides, delivers actionable insights and a live walkthrough of the tool transforming retail decision-making. Whether you want to boost top-line growth, increase market share, or improve bottom-line profit, this session gives you a fresh, data-driven perspective on retail growth.

Access the full recording and slides now to start turning data into real commercial impact.