Area Prioritisation Engine – Map module

Find the exact postcodes with the most growth headroom for your business

Get a complimentary analysis of your top 5 target areas

The MAP module

What does it do?

The Map module enables you to evaluate individual neighbourhood potential by multiple metrics, and to filter your results.

It defines the exact potential of every neighbourhood in your market, detailing the gap between previous area contribution, and what the area could achieve.

Area prioritisation engine - map module

Why is it different?

The user-friendly, interactive interface means you can prioritise areas by type, distance to your locations, region, or your own chosen KPI.

Filter by metrics that matter to you – whether that’s online conversion, local membership sales, market share, or proximity to store.

Focus investment where it will have the most impact, and avoid spending where returns are limited.

Filter by metrics that matter to you

Who benefits most?

Anyone responsible for setting and achieving sales targets:

CFOs, Commercial Directors, Sales Directors

Anyone responsible for identifying where/who to target for sales growth:

Marketing Directors, Regional Managers, Heads of Strategy/Planning

Get a free diagnostic report on your top 5 sales growth areas

Get a free report and demo

Book a 30 minute demo call to see first-hand how Area Prioritisation works, discuss how it can make the most impact for you, and get a FREE report on your top 5 postcode areas (specific to your business and product):

Geo-spatial analysis tool for optimised retail sales and marketing growth

Area Prioritisation Engine success

Area Prioritisation Engine

IKEA Thailand revealed untapped potential

of THB 1.8 billion using Area Prioritisation Engine

With ambitious objectives in Thailand, including a new store opening in 2025, but also facing increased competitive pressures, IKEA needed to grow customer value as efficiently as possible.

The IKEA team turned to Area Prioritisation Engine from Ikano Insight, which combines multiple data sources to build a comprehensive picture of different local areas. Results revealed a significant revenue opportunity, enabling the client to optimise their marketing investment for the greatest return.

Read the full story

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Do you need to win new customers more efficiently?

Improving your sales and marketing with highly targeted, relevant communications will drive reduction in cost per acquisition, and increase in order values and customer loyalty.

If you’d like to discuss your specific requirements, just get in touch here:

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