Smart targeting

Find postcodes with the most growth using geospatial analytics

Get a complimentary analysis of your top 5 target areas

Map your true market

Pinpoint area potential and performance gaps in seconds

The market potential map enables you to evaluate individual neighbourhood potential by multiple metrics, and to filter your results.

It defines the exact potential of every neighbourhood in your market, detailing the gap between previous area contribution, and what the area could achieve.

Prioritise areas your way and invest where it counts

The user-friendly, interactive interface means you can prioritise areas by type, distance to your locations, region, or your own chosen KPI.

Filter by metrics that matter to you – whether that’s online conversion, local membership sales, market share, or proximity to store.

Focus investment where it will have the most impact, and avoid spending where returns are limited.

Complete market insight for optimal profitability

This is just one feature of the Area Prioritisation Engine (APE). The tool combines rich customer profiling, pinpoint location targeting, detailed audience insight, and dynamic pricing strategies to help you understand and reach your best prospects.

By bringing these capabilities together, APE empowers your whole business with clear, data-driven direction – helping you plan, prioritise, and grow with confidence, all from a single, integrated solution.

Get a free diagnostic report on your top 5 sales growth areas

Get a free report and demo

Book a 30 minute demo call to see first-hand how the Area Prioritisation Engine works, discuss how it can make the most impact for you, and get a FREE report on your top 5 postcode areas (specific to your business and product):

Book a demo date and time here Register for your FREE report here

Geo-spatial analysis tool for optimised retail sales and marketing growth

Area Prioritisation Engine success

Area Prioritisation Engine

IKEA Thailand revealed untapped potential

of THB 1.8 billion using Area Prioritisation Engine

With ambitious objectives in Thailand, including a new store opening in 2025, but also facing increased competitive pressures, IKEA needed to grow customer value as efficiently as possible.

The IKEA team turned to Area Prioritisation Engine from Ikano Insight, which combines multiple data sources to build a comprehensive picture of different local areas. Results revealed a significant revenue opportunity, enabling the client to optimise their marketing investment for the greatest return.

Read the full story

Useful resources to grow your customer value

Combining geospatial data with sales metrics for deeper retail insights

Identifying market gaps and new opportunities using geospatial data

Retail business insights using geospatial analytics

How to choose the best retail store location using geospatial data

Using geospatial data for hyper-local and personalised marketing campaigns

Do you need to win new customers more efficiently?

Improving your sales and marketing with highly targeted, relevant communications will drive reduction in cost per acquisition, and increase in order values and customer loyalty.

If you’d like to discuss your specific requirements, just get in touch here: