Area Prioritisation Engine – Map market potential
Find the exact postcodes with the most growth headroom
Get a complimentary analysis of your top 5 target areasMap your true market
Pinpoint area potential and performance gaps in seconds
The market potential map enables you to evaluate individual neighbourhood potential by multiple metrics, and to filter your results.
It defines the exact potential of every neighbourhood in your market, detailing the gap between previous area contribution, and what the area could achieve.
Prioritise areas your way and invest where it counts
The user-friendly, interactive interface means you can prioritise areas by type, distance to your locations, region, or your own chosen KPI.
Filter by metrics that matter to you – whether that’s online conversion, local membership sales, market share, or proximity to store.
Focus investment where it will have the most impact, and avoid spending where returns are limited.
Complete market insight for optimal profitability
This is just one feature of the Area Prioritisation Engine (APE). The tool combines rich customer profiling, pinpoint location targeting, detailed audience insight, and dynamic pricing strategies to help you understand and reach your best prospects.
By bringing these capabilities together, APE empowers your whole business with clear, data-driven direction – helping you plan, prioritise, and grow with confidence, all from a single, integrated solution.
Get a free report and demo
Book a 30 minute demo call to see first-hand how the Area Prioritisation Engine works, discuss how it can make the most impact for you, and get a FREE report on your top 5 postcode areas (specific to your business and product):
Area Prioritisation Engine success
Useful resources to grow your customer value
Do you need to win new customers more efficiently?
Improving your sales and marketing with highly targeted, relevant communications will drive reduction in cost per acquisition, and increase in order values and customer loyalty.
If you’d like to discuss your specific requirements, just get in touch here:
