Area Prioritisation Engine – Product targeting

Find the best areas to promote each product based on local demand

Get a complimentary analysis of your top 5 target areas

Decode product demand

Unlock product potential with precision

Identify the areas with the highest potential for the specific product category you plan to promote.

By decoding local demand patterns, ensure your campaigns are targeted where they’ll have the greatest impact.

Maximise visibility and results for what you’re already planning to launch or promote.

identify neighbourhoods with the highest propensity for specific categories you intend to promote

Target promotions where they’ll deliver the greatest ROI

Rather than starting with a high-value area and then deciding what to promote, pinpoint where your specific product promotions will drive the greatest impact.

Improve ROI by aligning product launches and category campaigns with geographic demand.

Accelerate growth by identifying sweet spots of highest value customers WITH identified demand for your specific product.

Improve ROI by aligning product campaigns with geographic demand

Complete market insight for optimal profitability

This is just one feature of the Area Prioritisation Engine (APE). The tool combines rich customer profiling, pinpoint location targeting, detailed audience insight, and dynamic pricing strategies to help you understand and reach your best prospects.

By bringing these capabilities together, APE empowers your whole business with clear, data-driven direction – helping you plan, prioritise, and grow with confidence, all from a single, integrated solution.

Get a free diagnostic report on your top 5 sales growth areas

Get a free report and demo

Book a 30 minute demo call to see first-hand how the Area Prioritisation Engine works, discuss how it can make the most impact for you, and get a FREE report on your top 5 postcode areas (specific to your business and product):

Book a demo date and time here Register for your FREE report here

Geo-spatial analysis tool for optimised retail sales and marketing growth

Area Prioritisation Engine success

Area Prioritisation Engine

IKEA targets MYR 85 million potential sales

using A.P.E. geospatial analysis

Looking to significantly increase visitation to their Batu Kawan store in Malaysia, IKEA turned to their customer data to identify who and where incremental sales revenue would come from.

Ikano Insight used Area Prioritisation Engine combining multiple data sources to build comprehensive customer profiling of local areas in Malaysia.

IKEA discovered an enormous revenue opportunity, that otherwise would have remained unseen. Personalised marketing and promotions could now be precisely targeted:

Read the full story

Useful resources to grow your customer value

Combining geospatial data with sales metrics for deeper retail insights

Identifying market gaps and new opportunities using geospatial data

Retail business insights using geospatial analytics

How to choose the best retail store location using geospatial data

Using geospatial data for hyper-local and personalised marketing campaigns

Do you need to win new customers more efficiently?

Improving your sales and marketing with highly targeted, relevant communications will drive reduction in cost per acquisition, and increase in order values and customer loyalty.

If you’d like to discuss your specific requirements, just get in touch here: