Customer analytics
Profiling and segmentation
Understanding your customers, to target groups based on their preferences
Build target market segments to communicate more effectively, and win more business
Communicate with your target customers based upon their behaviour, life-stage, demographics and preferences.
Audience clustering, or persona segmentation, is the process of describing customers and their behaviour, then grouping similar individuals together algorithmically.
Using data from multiple sources including your own, Ikano Insight builds your segmented customer and marketing database, enabling you to campaign more effectively with customers based upon their interests.
Customer and competitor shopping behaviours
Transactional behaviour in-store and online
Lifestage, lifestyle and demographic profiles
Interests, preferences and brand choices
Attitudinal approach and perception
Location and movement behaviour
Do you need to improve marketing effectiveness?
Customer profiling and segmentation can ensure that your communications are more personalised and better targeted, improving response and purchase behaviour.
If you’d like to know more and discuss your specific requirements, just get in touch here:
