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Customer analytics

Profiling and segmentation

Understanding your customers, to target groups based on their preferences

Build target market segments to communicate more effectively, and win more business

Communicate with your target customers based upon their behaviour, life-stage, demographics and preferences.

Audience clustering, or persona segmentation, is the process of describing customers and their behaviour, then grouping similar individuals together algorithmically.

Using data from multiple sources including your own, Ikano Insight builds your segmented customer and marketing database, enabling you to campaign more effectively with customers based upon their interests.

Customer and competitor shopping behaviours

Transactional behaviour in-store and online

Lifestage, lifestyle and demographic profiles

Interests, preferences and brand choices

Attitudinal approach and perception

Location and movement behaviour

Customer and competitor shopping behaviours

Transactional behaviour in-store and online

Lifestage, lifestyle and demographic profiles

Interests, preferences and brand choices

Attitudinal approach and perception

Location and movement behaviour

Audience segmentation

Do you need to improve marketing effectiveness?

Customer profiling and segmentation can ensure that your communications are more personalised and better targeted, improving response and purchase behaviour.

If you’d like to know more and discuss your specific requirements, just get in touch here:

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