Marketing analytics
Engagement & value modelling
Identify your most valuable customers, and those with optimum growth potential
Target the value potential in your customer base, and take action to maintain growth and stem decline
Often known as RFV – recency, frequency and value modelling analyses and scores customers based upon their engagement and transactional behaviours with your brand.
Using your transactional data, Ikano Insight creates a scoring model, by which all customers can be assessed for the value they represent to you.
Customers can then be segmented into groups, to be targeted in specific ways to further improve their value.
Recency of purchase
Frequency of purchase
Value of purchase
Scoring and segmenting customers
Targeting growth potential
Maintaining market share growth
Do you need to grow customer value faster?
RFV modelling enables you to target the right customers in your marketing, who offer the best value growth potential, with specific messages to drive purchase.
If you’d like to know more and discuss your specific requirements, just get in touch here:
