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Marketing analytics

Engagement & value modelling

Identify your most valuable customers, and those with optimum growth potential

Target the value potential in your customer base, and take action to maintain growth and stem decline

Often known as RFV – recency, frequency and value modelling analyses and scores customers based upon their engagement and transactional behaviours with your brand.

Using your transactional data, Ikano Insight creates a scoring model, by which all customers can be assessed for the value they represent to you.

Customers can then be segmented into groups, to be targeted in specific ways to further improve their value.

Recency of purchase

Frequency of purchase

Value of purchase

Scoring and segmenting customers

Targeting growth potential

Maintaining market share growth

Recency of purchase

Frequency of purchase

Value of purchase

Scoring and segmenting customers

Targeting growth potential

Maintaining market share growth

RFV modelling

Do you need to grow customer value faster?

RFV modelling enables you to target the right customers in your marketing, who offer the best value growth potential, with specific messages to drive purchase.

If you’d like to know more and discuss your specific requirements, just get in touch here:

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