Area Prioritisation Engine – Clusters report
See which neighbourhood types drive your sales
Get a complimentary analysis of your top 5 target areasThe CLUSTERS report
Identify top-performing neighbourhood profiles in seconds
The Clusters report segments your market by consumer type AND location down to postcode level, revealing which customer groups live where, how much they’re currently spending, and which products they’re most interested in.
It details which customer types contribute the most to your business, and which are underperforming, across every neighbourhood.
Drive targeted growth with precision audience insight
The Clusters report combines in detail the customer characteristics, AND their overall sales contribution, AND the growth potential of each neighbourhood cluster to your business.
Neighbourhoods are actually defined by the consumer types who reside in these areas – this feature enables smart targeting by product and lifestyle, in addition to value prioritisation.
Confidently plan targeted growth strategies based on the characteristics and potential of each customer group.
Complete market insight for optimal profitability
This is just one feature of the Area Prioritisation Engine (APE). The tool combines rich customer profiling, pinpoint location targeting, detailed audience insight, and dynamic pricing strategies to help you understand and reach your best prospects.
It tracks your performance against potential, identifies where product promotions will have the biggest impact, and guides smart expansion decisions.
By bringing these capabilities together, APE empowers your whole business with clear, data-driven direction – helping you plan, prioritise, and grow with confidence, all from a single, integrated solution.
Get a free report and demo
Book a 30 minute demo call to see first-hand how the Area Prioritisation Engine works, discuss how it can make the most impact for you, and get a FREE report on your top 5 postcode areas (specific to your business and product):
Area Prioritisation Engine success
Useful resources to grow your customer value
Do you need to win new customers more efficiently?
Improving your sales and marketing with highly targeted, relevant communications will drive reduction in cost per acquisition, and increase in order values and customer loyalty.
If you’d like to discuss your specific requirements, just get in touch here:
