Area Prioritisation Engine – Product module

Find the best areas to promote specific product categories

Get a complimentary analysis of your top 5 target areas

The PRODUCT module

What does it do?

The Product module works similarly to the Map module – instead of surfacing areas with highest overall potential, this module highlights areas with the highest potential for a given product category you’re intending to promote.

The Product module decodes demand, finding the right areas to have the biggest impact on what you’re already planning to launch or promote.

identify neighbourhoods with the highest propensity for specific categories you intend to promote

Why is it different?

Instead of selecting a high value area, then choosing what to promote – identify where your specific product promotions will have the biggest impact.

Improve ROI by aligning product launches and category campaigns with geographic demand.

Accelerate growth by identifying sweet spots of highest value customers WITH identified demand for your specific product.

Improve ROI by aligning product campaigns with geographic demand

Who benefits most?

Anyone responsible for growing category product sales:

Category Managers, Product Marketing Managers, Product Launch Teams

Anyone responsible for supply chain or inventory management:

CFOs, Finance Managers, Store Managers, Inventory Heads

Get a free diagnostic report on your top 5 sales growth areas

Get a free report and demo

Book a 30 minute demo call to see first-hand how Area Prioritisation works, discuss how it can make the most impact for you, and get a FREE report on your top 5 postcode areas (specific to your business and product):

Geo-spatial analysis tool for optimised retail sales and marketing growth

Area Prioritisation Engine success

Area Prioritisation Engine

IKEA targets MYR 85 million potential sales

using A.P.E. geospatial analysis

Looking to significantly increase visitation to their Batu Kawan store in Malaysia, IKEA turned to their customer data to identify who and where incremental sales revenue would come from.

Ikano Insight used Area Prioritisation Engine combining multiple data sources to build comprehensive customer profiling of local areas in Malaysia.

IKEA discovered an enormous revenue opportunity, that otherwise would have remained unseen. Personalised marketing and promotions could now be precisely targeted:

Read the full story

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Do you need to win new customers more efficiently?

Improving your sales and marketing with highly targeted, relevant communications will drive reduction in cost per acquisition, and increase in order values and customer loyalty.

If you’d like to discuss your specific requirements, just get in touch here:

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