Area Prioritisation Engine – Expansion module

Quantify the true revenue potential of every new location

Get a complimentary analysis of your top 5 target areas

The EXPANSION module

What does it do?

The Expansion module quantifies the potential revenue of opening a new store in any area – and the cannibalisation expected from existing stores.

Use the Expansion module to compare predicted revenue by channel, shortlist locations you’re considering, establish the catchment areas with the greatest potential, and quantify the impact of a new site on your existing locations.

Predict where to open your next store, and rank each area in your market based on expansion potential

Why is it different?

The Expansion module predicts where to open your next location, and ranks each area in a market based on their expansion potential.

Make informed decisions about where to open next – and how to maximise net new sales.

Shortlist expansion areas by catchment potential, sales channel mix, and expected cannibalisation – forecast the impact on your existing sites.

Predict where to open your next store, and rank each area in your market based on expansion potential

Who benefits most?

Anyone responsible for choosing new store sites:

Property/Location Strategy Leads, Real Estate Teams

Anyone responsible for overall expansion strategy and profitability:

CFOs, Commercial Directors, Retail Operations Directors

Get a free diagnostic report on your top 5 sales growth areas

Get a free report and demo

Book a 30 minute demo call to see first-hand how Area Prioritisation works, discuss how it can make the most impact for you, and get a FREE report on your top 5 postcode areas (specific to your business and product):

Geo-spatial analysis tool for optimised retail sales and marketing growth

Area Prioritisation Engine success

Area Prioritisation Engine

IKEA locates MXN 931 million

sales growth potential for new store

With a new store open in Guadalajara, Mexico, IKEA wanted to maximise revenue growth as soon as possible, to begin payback on their fantastic investment.

Ikano Insight’s Area Prioritisation Engine combined multiple data sources to characterise each ‘Municipality’ area in Mexico, revealing MXN 931 million (approx. £35 million) in untapped potential sales.

75% (MXN 702million) could be found in just 10 municipalities (out of 2469)!

Read the full story

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Do you need to win new customers more efficiently?

Improving your sales and marketing with highly targeted, relevant communications will drive reduction in cost per acquisition, and increase in order values and customer loyalty.

If you’d like to discuss your specific requirements, just get in touch here:

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