Marketing automation reduced campaign selection time from 3 days to 30 minutes
The client
A specialist travel company
The challenge
Our client wanted visibility and clarity of marketing campaign performance as well as a need to streamline the process and reduce the resource time and effort involved in generating each campaign.
The solution
Our Business Intelligence team developed a campaign dashboard to bring user-friendly clarity and visibility to travel bookings and enquiries generated by each campaign.
Additionally, we scoped out and developed a bespoke automated campaign tool that enabled the client to create email and DM campaign selections in less than 1 hour.
The selection tool was also linked to the BI dashboard for seamless and on-demand trend and campaign reporting.
The results
- Better targeted and more responsive marketing campaigns
- Operational efficiencies via reducing time required to generate campaign selections: reduced from 3 days to 30 minutes
- Provided client with access to campaign dashboards to inform more strategic marketing planning
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