June 20, 2019
1 minute read
Your organisation’s data is one of its most valuable assets. It takes time, effort and budget to gather databases of high-quality, GDPR-compliant consumer data – plus extra reserves of all three to maintain them – so the last thing you need is for anything to impair their worth.
Unfortunately, it’s easy to fall into the trap of one or more of these common marketing mistakes, each of which can potentially alienate your customers, encourage them to dip out of further communications and therefore limit the effectiveness of your data. Here’s what to avoid: