October 7, 2016
1 minute read
We are delighted to announce that we have been shortlisted in the ‘Personalisation’ category for our work with IKEA Russia at this year’s Data Storytelling Awards.
Working with our client, we have created a ‘Multi-channel Kitchen Purchase Journey’ which uses online and offline data to identify potential buyers early in the consideration journey to pre-emptively help drive Kitchen sales. The Pre-purchase communication is personalised based on browsing behaviour and previous sales analysis to generate different creative variants.
After purchase the customer enters a post purchase journey which helps to measure customer satisfaction and drive additional sales. Post-communications are personalised based on the products purchased using complex assignment rules to generate creative variants with personalised recommendations. Creating a complete journey from consideration to ownership.
The awards span across 15 unique categories and are designed to reward campaigns that have merged the science of data and the art of storytelling to effectively engage and drive positive results. For the full Data Storytelling Awards 2016 shortlist click here.