Database Marketing Awards 2016 Shortlist

We are delighted to announce that we have been shortlisted in two categories for our work with IKEA Russia; Innovation in Insight-Driven Email Marketing and Innovation in Insight-Driven Multi-Channel Marketing.

Working with our client, we have created a ‘Multi-channel Kitchen Purchase Journey’ which using online and offline data helps to identify potential buyers early in the consideration journey to preemptively help drive Kitchen sales. Upon purchase the customer enters a post purchase journey which helps to measure customer satisfaction and drive additional sales, creating a complete journey from consideration to ownership.

For the full DBM 2016 shortlist click here.