October 9, 2013

Facebook offering more analytics to TV broadcasters

1 minute read

Social media giant Facebook is extending an olive branch to broadcasters via the medium of analytics and big data, reports wsj.com.

The social network will begin sending weekly data reports to some of America’s largest television networks in an attempt to whittle down how much chatter and conversation their shows are generating on the platform.

“Actions” – likes, comments or shares – will inform broadcasters how their audience has reacted socially to their television shows along with how many members participated in such actions.

However, these reports are strictly for the eyes of broadcasters only and will not be made available to the public.

According to tech2.in.com, Facebook and Twitter continue to lock horns over the value of television audience data. For example, acclaimed television series Breaking Bad aired its final episode on 29th September in the US and has been one of the top trending topics in countries around the world, with approximately 940,000 tweets made about the show in the last 24 hours.

As a result, this kind of number is a ‘data mine waiting to be explored’ according to Tech 2. In addition, Twitter appears to be moving towards analytics via the acquisition of social data startup Trendrr and its partnership with Nielsen to create social TV ratings.

David Poltrack, CBS’ chief research officer, has noted while Twitter’s real-time conversations are valuable, CBS has noticed young females are ‘disproportionately active’ on the service compared to the general population. Meanwhile, Facebook may be more “correlated with actual viewing levels.”

Posted by Christian Stilwell

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Facebook offering more analytics to TV broadcasters

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