January 9, 2020

Far-Flung Fulfilment: The Rise of Wellness Tourism

1 minute read

Many of today’s tourists are looking to gain more than a tan
from their time spent on holiday. A growing number are either incorporating
elements of self-care or wellness therapy into their travel plans or taking
trips that centre around becoming healthier in body and mind.

This type of travel is known as ‘wellness tourism’ and is
seen by many researchers as a response to the hectic pace and constant
connectivity of modern life. According to the Global Wellness Institute (GWI), wellness
tourism is now a $639 billion industry worldwide
, as consumers seek
ways to boost their health and wellbeing both in their everyday lives and
during their downtime. It’s not simply about relaxing and destressing on
holiday, it’s about coming back feeling more centred mentally, emotionally and

As wellness goes from strength to strength as a consumer trend, it’s fascinating to see how this is manifesting across different industries and sectors. Our latest infographic explains how and why wellness is becoming an integral part of the way we choose to spend our leisure time.

Posted by Ikano Insight


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Far-Flung Fulfilment: The Rise of Wellness Tourism