December 8, 2016
2 minute read
Ikano Insight is delighted to announce success at the prestigious DMA Awards 2016, with the Bronze ‘Best Customer Journey’ award, for our work with IKEA Russia.
The DMA Awards are among the most recognised in the data marketing industry, and have the tag-line ‘rewardingly hard to win’, so we are thrilled to have our work recognised.
The ceremony took place on 6 December 2016 at Old Billingsgate in London and was hosted by Cold Feet star James Nesbitt.
The IKEA Russia campaign objective was to look for opportunities to increase kitchen sales by identifying potential purchasers early on in their consideration journey.
Following thorough research and after gaining an understanding of IKEA Russia’s customers, we developed a contact strategy which created a seamless kitchen purchase journey. Crucially to track these customers, we assigned unique URL’s to every customer email. Using the Data Warehouse (DWH) facilities that we developed, we were able to collate all data sources for each touchpoint and matched them to the individual customer. This meant that we could marry their online behaviour directly to in-store transactions, giving us a holistic view of each customer.
The results were staggering: after 12 months, the overall sales for IKEA Russia kitchens had increased 22%, resulting in an astounding ROI of 14,900%.
This wasn’t only a winning campaign because of the final result. We also achieved:
• engagement with customers in near real-time by sending triggered emails based on their individual browser behaviour.
• validation of browsing behaviour to actual sales in store.
• a holistic customer view which joined online and offline data together.
• implementation of a post-purchase customer survey to gain insights to improve customer experience and providing a baseline to measure satisfaction.
For full details of the IKEA Russia campaign and how we helped the company achieve an ROI of almost 14,900%, read our IKEA Russia Case Study.
Ikano Insight is a data, insight & business intelligence agency. We’ve worked with many large brands to give them strategic direction and insight into their customers’ behaviour with the help of big data. Our unique insights, delivered by our strategists, technologists, analysts and marketers, enable businesses to acquire and retain more customers, resulting in increased growth.
Get in touch with the team to discover how an Ikano Insight solution could help you improve your customer experience, journeys and interactions.