April 23, 2015
1 minute read
At last it looks like there is an in-store mobile application which is really useful for shoppers, and it’s not predicated on “well it’s good for retailers to use in-store WiFi to make offers” and other meaningless platitudes.
Sainsbury’s has announced that it is to introduce a mobile app that enables customers to scan items as they shop, see if items are in stock and see visually where the items are located in the store. This could really save time and let shoppers avoid the dreaded self-service tills. Putting customers first and thinking about how technology will improve their lives is surely the key to winning competitive advantage.
With the gap between online and offline technology beggining to be bridged by Sainsbury’s and other retailers, the future of buying our groceries and everything else will surely rely on two things; data insight and customer experience.
As more and more of us start to buy more online and adopt an online way of shopping at places we would usually visit in store, more and more personalisation is going to be key in standing out amongst the crowd.
With the right CRM and Engagement strategy in place, any retail brand will able to harness the data they’ll be collecting on their customers and use them to create positive user experiences and not negative ones.
You can read the full article on The Grocer website.