JS Mobile App to be introduced to scan shopping

At last it looks like there is an in-store mobile application which is really useful for shoppers and it’s not predicated on “well it’s good for retailers to use in-store WiFi to make offers” and other meaningless platitudes. Sainsbury’s have announced that it is to introduce a phone app that enables customers to scan items as they shop, see if items are in stock and see visually where the items are located in the store. This could really save time and let shoppers avoid the dreaded self-service tills. Putting customers first and thinking about how technology will improve their lives is surely the key to winning competitive advantage.

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Author Nigel Gatehouse, CEO