June 24, 2019

Karen Pflug is new CEO of Quant Marketing

2 minute read

We are pleased to
announce that Karen Pflug will be the new CEO of Quant Marketing from 1
September 2019. She is replacing Quant’s founder Nigel Gatehouse, who left
Quant Marketing in June, and Jesper Schmidt, Board Chairman of Quant Marketing and
currently acting CEO.

Karen will move to London for the role and joins us from IKEA
Range & Supply, based in Sweden, where she currently leads IKEA’s “Quality
for Life” transformation as Global Quality Manager, a position that she has
held for the past five years. Before joining IKEA, Karen has held different
management positions with global consumer brands such as Nike, Triumph and

“Karen’s extensive knowledge and
experience from various retail business across the world, and most recently
from IKEA, will truly benefit the future success of the Quant business,” shares
Jesper Schmidt.

A citizen of
both UK and New Zealand, Karen holds a Bachelor of Science Honours Degree in
Textile Design & Design Management from The University of Manchester. She
began her career in New Zealand and has since had the opportunity to work in
Australia, the Netherlands, Switzerland, Hong Kong and Sweden.

“I am thrilled to be joining the Quant
team as I believe that the key to success for any business is to truly
understand people’s needs and dreams and then deliver beyond the expected. I am
eager to learn more about how the right data, strategy and technology enable
businesses to understand what matters most to their customers. With IKEA as our
biggest partner, we are uniquely positioned to build strong relationships
between the world’s leading furniture retailer and its target group – the many
people. I look forward to exciting times ahead!” says Karen.

Lars Thorsén, CEO of Ikano Group,
concludes: “Karen is known for her strong leadership and with her passion for
business and people we expect an exciting journey for Quant Marketing. Her
background from IKEA gives her an important jump start into Ikano, as she is
already familiar with our culture, and this will be of great value for the business.”

For more information, please get in touch with the team or give us a call on +44 20 7836 5656.

Ikano Insight

We are a global CRM and loyalty agency,
combining strategy with end-to-end service delivery. We use data to gain unique
insights into customer behaviour, delivering excellent loyalty propositions and
effective engagement programmes.

Ikano Group

At Ikano, our vision is to create
possibilities for better living.

We are an international group of
companies active within banking, real estate, production, insurance and retail.
Ikano Group was established in 1988 and is owned by the Kamprad family.

Posted by Sarah Cumber



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Karen Pflug is new CEO of Quant Marketing