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What is business intelligence?

Posted By Pinar Dost ⋅ September 10, 2020

business intelligence

what is business intelligence?

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The next big trends in data analytics

Posted By Pinar Dost ⋅ August 20, 2020

the next big trends in data analytics

When everything we rely on becomes suddenly uncertain, data analytics and insight offers clarity.  Turning to data-led business intelligence to help us make the important decisions – such as how to distribute budget or how to streamline our operational processes for greater profitability – is even more vital when so much else is unknown. So,… Read more

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Three action points to boost your business resilience

Posted By Pinar Dost ⋅ July 23, 2020


‘Business resilience’, ‘recession resilience’ and ‘recession resistance’ are buzz terms you’re probably familiar with – they’re often used to describe an organisation’s ability to withstand economic hardship. During the global coronavirus (COVID-19) pandemic, some businesses will have discovered that their operations were less resilient than they might have hoped, while others will have been able… Read more

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Is your business strategy enough to drive growth in the new norm?

Posted By Pinar Dost ⋅ July 7, 2020


A client of ours – an insurance provider – wanted to know if they were spending their marketing budget in the best way for maximum returns. Which of their many marketing channels were generating the most new policies? These channels include paid media, organic traffic, CRM and social media. To find out, we turned to… Read more

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Why business intelligence is key to weathering economic downturn

Posted By Pinar Dost ⋅ June 19, 2020


Some economic knocks are so universal and seismic that they become defining moments for many businesses. This is what the coronavirus (COVID-19) pandemic is starting to feel like. Whether or not your organisation has had to scale back in recent months, it’s more than likely that COVID-19 is continuing to have a considerable impact. What… Read more

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How to engage with customers during challenging times: Part Two

Posted By Pinar Dost ⋅ May 22, 2020

how to engage customers during covid-19_

It’s fair to say we’re all treading new ground right now. The fortunes of most businesses peak and trough over time, but many of us won’t have experienced a challenge quite like the one posed by the current coronavirus (COVID-19) pandemic. In part one of this two part blog series, we explored how and why you… Read more

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How to engage with customers during challenging times: Part One

Posted By Pinar Dost ⋅ May 19, 2020


Like so much of the world at large, the commercial world feels like it’s on pause right now. For the foreseeable future there can be no plans for growth. The priority right now, particularly for consumer-facing businesses, is survival. And yet while the current measures to control the global spread of coronavirus (COVID-19) are unprecedented,… Read more

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How are consumers reacting to COVID-19?

Posted By Pinar Dost ⋅ May 15, 2020


The world is very different to how it was just a couple of months ago. Many countries are in varying stages of national lockdown, a vital step towards halting the spread of coronavirus (COVID-19). In the UK, where Ikano Insight is based, we are continuing to support our customers in any way we can while… Read more

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Ikano Insight is here for you

Posted By Pinar Dost ⋅ April 24, 2020


Like you, we have adapted the way we live and work in recent weeks. We want you to know that Ikano Insight is still operational and ready to support your organisation with insights for consumer relations and business strategy. Our team is working remotely to maintain our usual service levels and can be contacted via… Read more

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Thank you to our partners and co-workers

Posted By Pinar Dost ⋅ March 18, 2020

Thank you

A message from our CEO, Karen Pflug: Dear friends and partners, As you are no doubt acutely aware, the World Health Organisation has declared the COVID-19 virus a global pandemic and governments worldwide are taking action daily, to adapt to a constantly changing situation which impacts us all. Now is the time for us to… Read more

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The secrets of brand loyalty

Posted By Pinar Dost ⋅ March 9, 2020

Some brands manage to keep us coming back for more again and again. Amazon, Google, Apple and Netflix are just a few of the global brands with the highest levels of brand loyalty among consumers, but what it is about them that brings them out on top? And how can other businesses learn from the… Read more

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What is Insurtech? A look at big data in the insurance industry

Posted By Pinar Dost ⋅ January 22, 2020

It’s hard to think of a commercial sector better placed to benefit from big data insight than insurance. The entire concept of insurance is based on assessing the likelihood of various occurrences, so it makes perfect sense that more data and ways in which to analyse it would result in more accurate risk assessment. There… Read more

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