Retail Archives | Ikano Insight

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06.06.25

Combining geospatial data with sales metrics for deeper retail insights

We’ll start by outlining how to gather and segment your retail sales metrics effectively, before looking at how to layer in geospatial context, from customer catchments to product spend potential....

Retail

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30.05.25

Identifying market gaps and new opportunities using geospatial data

By combining retail data with mapping technologies, businesses can now uncover previously hidden insights about their customers, competitors, and untapped potential....

Retail

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20.05.25

Retail business insights using geospatial analytics

Geospatial analytics is emerging as a cornerstone of modern decision-making, helping retailers identify the ‘where’ behind the ‘why’ of customer behaviour. ...

Retail

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14.05.25

How to choose the best retail store location using geospatial data

We live in an age of information, meaning success no longer hinges on guesswork, but on data-driven decision-making, and that’s where geospatial data becomes invaluable to your business. ...

Retail

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30.04.25

Using geospatial data for hyper-local and personalised marketing campaigns

Businesses that include geographic data into campaign planning and customer engagement can increase ROI, improve agility, and form stronger connections with consumers in an increasingly dynamic industry....

Retail

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24.04.25

How retailers use geospatial intelligence to drive growth

Discover how IKEA Thailand used geospatial intelligence to reveal THB 1.8B in untapped potential and refine its marketing strategy for maximum impact....

Retail

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15.08.23