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The secrets of brand loyalty

Posted By Pinar Dost ⋅ March 9, 2020

Some brands manage to keep us coming back for more again and again. Amazon, Google, Apple and Netflix are just a few of the global brands with the highest levels of brand loyalty among consumers, but what it is about them that brings them out on top? And how can other businesses learn from the… Read more

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What is Insurtech? A look at big data in the insurance industry

Posted By Pinar Dost ⋅ January 22, 2020

It’s hard to think of a commercial sector better placed to benefit from big data insight than insurance. The entire concept of insurance is based on assessing the likelihood of various occurrences, so it makes perfect sense that more data and ways in which to analyse it would result in more accurate risk assessment. There… Read more

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Far-flung fulfilment: The rise of wellness tourism

Posted By Pinar Dost ⋅ January 9, 2020

Many of today’s tourists are looking to gain more than a tan from their time spent on holiday. A growing number are either incorporating elements of self-care or wellness therapy into their travel plans or taking trips that centre around becoming healthier in body and mind. This type of travel is known as ‘wellness tourism’… Read more

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The Millennial market: How Generation Y are shaping the retail landscape

Posted By Pinar Dost ⋅ December 16, 2019

Generation Y now make up a third of the UK population, but how is the way they shop affecting the retail marketplace? As the generation currently aged between 23 – 37 (going by the definition as those born between 1981 and 1996), Millennials are a group with varying yet considerable spending power. As Experian note… Read more

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We are Ikano Insight

Posted By Pinar Dost ⋅ November 13, 2019

As previously announced in February 2018, Quant Marketing was acquired by Ikano Group (Ikano S.A.) with the aim to build on the strong foundation of advanced data analytics and customer relationship management for the partners. We are very excited to share the important news about the evolution of our company. As of 8th November 2019,… Read more

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