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The secrets of brand loyalty


Posted By Pinar Dost ⋅ March 9, 2020

Some brands manage to keep us coming back for more again and again.

Amazon, Google, Apple and Netflix are just a few of the global brands with the highest levels of brand loyalty among consumers, but what it is about them that brings them out on top? And how can other businesses learn from the brands that have the most customer retention?

After all, achieving brand loyalty equals big business. Research shows that it’s far easier to sell a product or service to an existing customer than a new one, and that 65% of a company’s business comes from existing customers.

Our latest infographic explores some of the most important factors behind creating and maintaining brand loyalty, from building trust to adding value.

Ikano_Insight_Brand_Loyalty_Infographic_March2020
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