Predictive modelling reduced marketing cost per acquisition by 45%
The client
A leading online pharmacy
The challenge
To increase the number of new customers signing up to use the NHS repeat prescription (EPS) service.
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The solution
We used predictive modelling based on data insight from existing customers that activated after registration and had a good level of lifetime value.
This information formed the basis of our marketing strategy which was a highly targeted door drop campaign.
We targeted postal sectors using CACI Acorn that had a high penetration of customers with profiles that closely matched our data insight and predictive modelling results.
The results
The campaign increased the number of customer sign-ups, with 100,000 new customer accounts having been created during the campaign.
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