100k
new customer account registrations
45%
reduction in cost per acquisition
Client
A leading online pharmacy
The challenge
To increase the number of new customers signing up to use the NHS repeat prescription (EPS) service.
Our solution
We used Advanced Analytics predictive modelling based on data insight from existing customers that activated after registration and had a good level of lifetime value.
This information formed the basis of our marketing strategy which was a highly targeted door drop campaign.
We targeted postal sectors using CACI Acorn that had a high penetration of customers with profiles that closely matched our data insight and predictive modelling results.
The benefits