Marketing automation reduced campaign selection time from 3 days to 30 minutes

The client

A specialist travel company


The challenge

Our client wanted visibility and clarity of marketing campaign performance as well as a need to streamline the process and reduce the resource time and effort involved in generating each campaign.

The solution

Our Business Intelligence team developed a campaign dashboard to bring user-friendly clarity and visibility to travel bookings and enquiries generated by each campaign.

Additionally, we scoped out and developed a bespoke automated campaign tool that enabled the client to create email and DM campaign selections in less than 1 hour.

The selection tool was also linked to the BI dashboard for seamless and on-demand trend and campaign reporting.


The results

  • Better targeted and more responsive marketing campaigns
  • Operational efficiencies via reducing time required to generate campaign selections: reduced from 3 days to 30 minutes
  • Provided client with access to campaign dashboards to inform more strategic marketing planning

Ikano Insight created a bespoke marketing campaign selection tool which enables us to generate email and DM campaign selections in under an hour

Digital Marketing Manager at Specialist travel company

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