Marketing automation reduced campaign selection time from 3 days to 30 minutes

The client

A specialist travel company

 

The challenge

Our client wanted visibility and clarity of marketing campaign performance as well as a need to streamline the process and reduce the resource time and effort involved in generating each campaign.

The solution

Our Business Intelligence team developed a campaign dashboard to bring user-friendly clarity and visibility to travel bookings and enquiries generated by each campaign.

Additionally, we scoped out and developed a bespoke automated campaign tool that enabled the client to create email and DM campaign selections in less than 1 hour.

The selection tool was also linked to the BI dashboard for seamless and on-demand trend and campaign reporting.

 

The results

  • Better targeted and more responsive marketing campaigns
  • Operational efficiencies via reducing time required to generate campaign selections: reduced from 3 days to 30 minutes
  • Provided client with access to campaign dashboards to inform more strategic marketing planning

Ikano Insight created a bespoke marketing campaign selection tool which enables us to generate email and DM campaign selections in under an hour

Digital Marketing Manager at Specialist travel company

Related news & insights

Case study: IKEA Singapore – Location analytics for new concept store

Read more

Case study: Ikano Retail – Sustainability dashboards

Read more

Case study: IKEA Philippines – Loyalty scheme optimisation

Read more

Get in touch and have a chat with us

Chat with our experts at a time that suits you, to explore how advanced analytics will change your business.

Drop us a line, leave a message, or fill in the form. Whatever you prefer. We’re here to help.

Hidden

Section Break

This field is for validation purposes and should be left unchanged.

© 2023 Ikano Insight. All rights reserved