E-commerce growth

Grow e-commerce sales with postcode level targeting

Try it with a free custom report for your business

Get a FREE analysis of your top 5 target postcodes

Area Prioritisation Engine

Target high-value customers, yet to buy from you

Most e-tailers keep targeting the same audiences year after year – because historic sales and customer profiling look good on paper. The problem? You forget to target in precise locations – and the best customers miss your campaign entirely.

In every area there are high value customers buying your category products from someone else. If you knew where to target them, you would.

Our e-commerce growth tool tells you exactly where the highest volumes, and highest values, of new customers to you can be targeted.

Filter by metrics that matter to you
THE OLD WAY THE NEW WAY
Target the same audience groups every year Identify untapped postcode areas with high-value customer potential
Base decisions on legacy sales values to online target profiles Target new potential customers based on actual in-category behaviour and spend
Compete in oversaturated audiences with declining ROI Spend less, target better and acquire more new customers
Hope campaigns reach the right people Confidently outsmart competitors with data

THE OLD WAY: Target the same audience groups every year

THE NEW WAY: Identify untapped postcode areas with high-value customer potential

THE OLD WAY: Base decisions on legacy sales values to online target profiles

THE NEW WAY: Target new potential customers based on actual in-category behaviour and spend

THE OLD WAY: Compete in oversaturated audiences with declining ROI

THE NEW WAY: Spend less, target better and acquire more new customers

THE OLD WAY: Hope campaigns reach the right people

THE NEW WAY: Confidently outsmart competitors with data

Stop spending more to get less

Your next wave of valuable customers aren’t where you think they are.
Most e-commerce marketing teams still chase online profiles and legacy sales value data – competing with everyone else for the same eyeballs, driving costs up and returns down.

Our free personalised snapshot shows you the five postcode areas with the highest untapped customer potential for your brand – so you know exactly where to focus, before your competitors do.

which types of neighbourhoods contribute the most to your business

Your personalised 5-postcode report includes:

  • The top 5 areas where your most profitable future customers live

  • Data-driven insight into why those areas out-perform your current targets

  • A free demo of our Area Prioritisation Engine, showing how to scale these insights nationwide

Register for a FREE report below:

Get a free diagnostic report on your top 5 sales growth areas

Register for your free custom report

 

Complete the short form to get a free personalised preview report of your top 5 e-commerce growth postcode areas – plus a demo showing how to uncover dozens more.

FAQs

Is the preview report specific to my business?

Yes! We use a small sample of your anonymised data, which enables a full nationwide analysis of potential sales performance for your business.

For free, we share the top 5 postcodes and the data they reveal, so you can see how accurate and valuable this tool is.

If you like what you see, the full report is then available to purchase.

What does the full report cost?

There is a fully flexible pricing structure to suit your needs:

  • Setup is free, then you pay £750 per month (min. 3 months) for full APE dashboard access
  • Or free setup, plus first month free, then £750 per month (min. 6 months)

Either option includes 1 super-user training session and 5 seats as standard, with every additional seat priced at £100 per month.

How fast do I get results?

You’ll receive your free preview within 1 week of your booked demo.

Full reports are typically delivered within 2-4 weeks.

Postcode area sales predictions are provided for the period up to 12 months ahead.

What if I don’t move forward with the full report?

No problem. The preview is yours to keep, and there’s zero obligation to purchase the full report.

Area Prioritisation Engine success

Area Prioritisation Engine

IKEA targets MYR 85 million potential sales

using A.P.E. geospatial analysis

Looking to significantly increase visitation to their Batu Kawan store in Malaysia, IKEA turned to their customer data to identify who and where incremental sales revenue would come from.

Ikano Insight used Area Prioritisation Engine combining multiple data sources to build comprehensive customer profiling of local areas in Malaysia.

IKEA discovered an enormous revenue opportunity, that otherwise would have remained unseen. Personalised marketing and promotions could now be precisely targeted:

Read the full story

Useful resources to grow your customer value

Combining geospatial data with sales metrics for deeper retail insights

Read more

Identifying market gaps and new opportunities using geospatial data

Read more

Retail business insights using geospatial analytics

Read more

How to choose the best retail store location using geospatial data

Read more

Using geospatial data for hyper-local and personalised marketing campaigns

Read more

Do you need to win new customers more efficiently?

Improving your sales and marketing with highly targeted, relevant communications will drive reduction in cost per acquisition, and increase in order values and customer loyalty.

If you’d like to discuss your specific requirements, just get in touch here:

This field is hidden when viewing the form

Section Break

This field is for validation purposes and should be left unchanged.

© 2025 Ikano Insight. All rights reserved