Area Prioritisation Engine – Clusters report
Know how each type of neighbourhood contributes the most to your business
Get a complimentary analysis of your top 5 target areasThe CLUSTERS report
What does it do?
The Clusters report segments your market by consumer type AND location down to postcode level, revealing which customer groups live where, how much they’re currently spending, and which products they’re most interested in.
It details which customer types contribute the most to your business, and which are underperforming, across every neighbourhood.
Why is it different?
The Clusters report combines in detail the customer characteristics, AND their overall sales contribution, AND the growth potential of each neighbourhood cluster to your business.
Neighbourhoods are actually defined by the consumer types who reside in these areas – this feature enables smart targeting by product and lifestyle, in addition to value prioritisation.
Confidently plan targeted growth strategies based on the characteristics and potential of each customer group.
Who benefits most?
Anyone responsible for go-to-market strategies:
Heads of Commercial, Insight Managers, Market Strategists
Anyone responsible for leading sales and marketing actions:
Marketing Directors/Managers, Regional Sales Managers, Heads of Strategy/Planning
Get a free report and demo
Book a 30 minute demo call to see first-hand how Area Prioritisation works, discuss how it can make the most impact for you, and get a FREE report on your top 5 postcode areas (specific to your business and product):
Area Prioritisation Engine success
Useful resources to grow your customer value
Do you need to win new customers more efficiently?
Improving your sales and marketing with highly targeted, relevant communications will drive reduction in cost per acquisition, and increase in order values and customer loyalty.
If you’d like to discuss your specific requirements, just get in touch here:
