Strategic expansion

Quantify revenue potential to guide your strategic expansion plans

Get a complimentary analysis of your top 5 target areas

Optimise store location

Maximise new store revenue while managing cannibalisation

Quantify the potential revenue of opening a new store in any area – and the cannibalisation expected from existing stores.

Compare predicted revenue by channel, shortlist locations you’re considering, establish the catchment areas with the greatest potential, and quantify the impact of a new site on your existing locations.

Predict where to open your next store, and rank each area in your market based on expansion potential

Unlock growth opportunities with smart site selection

Predict where to open your next location, and rank each area in a market based on their expansion potential.

Make informed decisions about where to open next – and how to maximise net new sales.

Shortlist expansion areas by catchment potential, sales channel mix, and expected cannibalisation – forecast the impact on your existing sites.

Complete market insight for optimal profitability

This is just one feature of the Area Prioritisation Engine (APE). The tool combines rich customer profiling, pinpoint location targeting, detailed audience insight, and dynamic pricing strategies to help you understand and reach your best prospects.

By bringing these capabilities together, APE empowers your whole business with clear, data-driven direction – helping you plan, prioritise, and grow with confidence, all from a single, integrated solution.

Get a free diagnostic report on your top 5 sales growth areas

Get a free report and demo

Book a 30 minute demo call to see first-hand how the Area Prioritisation Engine works, discuss how it can make the most impact for you, and get a FREE report on your top 5 postcode areas (specific to your business and product):

Book a demo date and time here Register for your FREE report here

Geo-spatial analysis tool for optimised retail sales and marketing growth

Area Prioritisation Engine success

Area Prioritisation Engine

IKEA locates MXN 931 million

sales growth potential for new store

With a new store open in Guadalajara, Mexico, IKEA wanted to maximise revenue growth as soon as possible, to begin payback on their fantastic investment.

Ikano Insight’s Area Prioritisation Engine combined multiple data sources to characterise each ‘Municipality’ area in Mexico, revealing MXN 931 million (approx. £35 million) in untapped potential sales.

75% (MXN 702million) could be found in just 10 municipalities (out of 2469)!

Read the full story

Useful resources to grow your customer value

Combining geospatial data with sales metrics for deeper retail insights

Identifying market gaps and new opportunities using geospatial data

Retail business insights using geospatial analytics

How to choose the best retail store location using geospatial data

Using geospatial data for hyper-local and personalised marketing campaigns

Do you need to win new customers more efficiently?

Improving your sales and marketing with highly targeted, relevant communications will drive reduction in cost per acquisition, and increase in order values and customer loyalty.

If you’d like to discuss your specific requirements, just get in touch here: