Area Prioritisation Engine – Pricing module

Define the right price for each product in every area you sell

Get a complimentary analysis of your top 5 target areas

The PRICING module

What does it do?

The Pricing module surfaces average price paid for specific products, by customers in each of your local target areas. See price paid variation by product by area.

The Pricing module establishes the potential spend of consumers in every neighbourhood on your products by category, both at a basket and item level.

Fine-tune your proposition, setting the right price to appeal to new consumers, to promote specific products.

Adapt your pricing and product mix to match local purchasing habits

Why is it different?

Understand how much customers are willing to spend on each product category – at BOTH item and basket level – by EVERY postcode area.

Adapt your pricing and product mix to match local purchasing habits, to drive conversion and sales uplift.

Make smarter commercial decisions by aligning offer and price with consumer expectations.

Adapt your pricing and product mix to match local purchasing habits

Who benefits most?

Anyone responsible for pricing and pricing strategy:

Pricing Analysts, Category Managers, Merchandising Managers

Anyone responsible for inventory management and promotions:

Finance Managers, Store Managers, Inventory Heads

Get a free diagnostic report on your top 5 sales growth areas

Get a free report and demo

Book a 30 minute demo call to see first-hand how Area Prioritisation works, discuss how it can make the most impact for you, and get a FREE report on your top 5 postcode areas (specific to your business and product):

Geo-spatial analysis tool for optimised retail sales and marketing growth

Area Prioritisation Engine success

Area Prioritisation Engine

IKEA targets MYR 85 million potential sales

using A.P.E. geospatial analysis

Looking to significantly increase visitation to their Batu Kawan store in Malaysia, IKEA turned to their customer data to identify who and where incremental sales revenue would come from.

Ikano Insight used Area Prioritisation Engine combining multiple data sources to build comprehensive customer profiling of local areas in Malaysia.

IKEA discovered an enormous revenue opportunity, that otherwise would have remained unseen. Personalised marketing and promotions could now be precisely targeted:

Read the full story

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Do you need to win new customers more efficiently?

Improving your sales and marketing with highly targeted, relevant communications will drive reduction in cost per acquisition, and increase in order values and customer loyalty.

If you’d like to discuss your specific requirements, just get in touch here:

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