Area Prioritisation Engine – Pricing strategy
Define the right price for each product, in every area you sell
Get a complimentary analysis of your top 5 target areasRefine local pricing strategy
Reveal local price variations and consumer spend
Surface average price paid for specific products, by customers in each of your local target areas – and see price paid variation by product by area.
Establish the potential spend of consumers in every neighbourhood on your products by category, both at a basket and item level.
Fine-tune your proposition, setting the right price to appeal to new consumers, to promote specific products.
Align with local demand to boost sales and conversion
Understand how much customers are willing to spend on each product category – at BOTH item and basket level – by EVERY postcode area.
Adapt your pricing and product mix to match local purchasing habits, to drive conversion and sales uplift.
Make smarter commercial decisions by aligning offer and price with consumer expectations.
Complete market insight for optimal profitability
This is just one feature of the Area Prioritisation Engine (APE). The tool combines rich customer profiling, pinpoint location targeting, detailed audience insight, and dynamic pricing strategies to help you understand and reach your best prospects.
By bringing these capabilities together, APE empowers your whole business with clear, data-driven direction – helping you plan, prioritise, and grow with confidence, all from a single, integrated solution.
Get a free report and demo
Book a 30 minute demo call to see first-hand how the Area Prioritisation Engine works, discuss how it can make the most impact for you, and get a FREE report on your top 5 postcode areas (specific to your business and product):
Area Prioritisation Engine success
Useful resources to grow your customer value
Do you need to win new customers more efficiently?
Improving your sales and marketing with highly targeted, relevant communications will drive reduction in cost per acquisition, and increase in order values and customer loyalty.
If you’d like to discuss your specific requirements, just get in touch here:
