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November 28, 2013

Retailers to spend $9.4 billion on digital marketing

1 minute read

Retailers are set to spend around $9.4 billion on digital marketing adverts over the Christmas period, according to a report by eMarketer.

The report also found that this festive season will see retailers spend more money on internet marketing than any year previously, with spending up 15 per cent on 2012.

Twitter has made significant improvements since 2012, when it only made up 10 per cent of the market, but now makes up 30 per cent of social network advertising. Twitter revealed that users spend more money during the Christmas period and use Twitter to find the best products and deals available. The company has also seen the number of retailers using its ads almost double since last autumn, cnbc.com reports.

Facebook however remains the most popular platform for social media marketing, making up 70 per cent of the market, according to a report published by Shift Marketing.

Elizabeth Francis, chief marketing officer at Gilt Groupe Inc, told businessweek.com that she spends more money on Facebook than any other social media, but has found Twitter to be more effective when it comes to dealing with customer service issues. Facebook is more useful when directing sales and traffic.

Ms Francis said: “For Twitter it’s really about the real-time conversation that’s happening on the fly.”

Posted by Ihar Maraziuk

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Retailers to spend $9.4 billion on digital marketing

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