January 16, 2014
1 minute read
Researchers at Gartner predicted this week that global IT spending will grow by more than three per cent to hit £2.3 trillion by the end of 2014, with the market receiving a welcome boost from the fact that more businesses are choosing to harness big data collected from handheld devices.
An increasing number of companies are searching for ways to process the huge amounts of customer data they’re able to collect, many of which are able to use the information to move ahead of their competitors.
Gartner claimed that in terms of sectors, enterprise software will thrive throughout the year, with international spending expected to hit £195 billion, representing a rise of 6.8 per cent.
The firm’s vice president, Richard Gordon, was quoted by cnbc.com as saying: “Investment is coming from exploiting analytics to make B2C (business to consumer) processes more efficient and improve customer marketing efforts.
“Investment will also be aligned to business-to-business analytics, particularly in the supply chain management space, where annual spending is expected to grow 10.6 per cent in 2014.”
According to yorkshirepost.co.uk, Gartner’s researchers are also expecting spending on devices, such as smartphones, tablets and PCs, to grow by 4.3 per cent throughout the year, despite 2013’s figures showing a contraction of 1.2 per cent.