Browse our news section to sharpen your competitive edge with data strategy suggestions or read up on our insight experts’ views on the latest retail and sustainability trends.
Read post
We’ll start by outlining how to gather and segment your retail sales metrics effectively, before looking at how to layer in geospatial context, from customer catchments to product spend potential....
By combining retail data with mapping technologies, businesses can now uncover previously hidden insights about their customers, competitors, and untapped potential....
Geospatial analytics is emerging as a cornerstone of modern decision-making, helping retailers identify the ‘where’ behind the ‘why’ of customer behaviour. ...
We live in an age of information, meaning success no longer hinges on guesswork, but on data-driven decision-making, and that’s where geospatial data becomes invaluable to your business. ...
Businesses that include geographic data into campaign planning and customer engagement can increase ROI, improve agility, and form stronger connections with consumers in an increasingly dynamic industry....
Discover how IKEA Thailand used geospatial intelligence to reveal THB 1.8B in untapped potential and refine its marketing strategy for maximum impact....
Tracking actual consumer movement over time with location analytics involves using data from consumers' mobile devices...
According to the DMA’s Marketer Email Tracker 2021, 72% of brands continue...
Now more than ever, brands are relying on strong, robust and agile customer data...
