February 8, 2019
1 minute read
Since GDPR, businesses and consumers alike have become far more aware and cautious of just how powerful personal data can be. Any organisation that uses personal information about consumers in any way, needs to be ready and willing to account for it at any given time, which means taking stock of that data on a regular basis and keeping it secure.
But there’s more to a data audit than simply being GDPR compliant. Systematically reviewing the customer data your business holds can result in a whole host of business benefits, improving everything from your customer service provision to your bottom line.
Data auditing can be an incredibly valuable tool, for example, in making your customer data more accurate by measuring and tracking the right data in the right way. Or for trying to drive better segmentation for targeting and campaigns.
While being GDPR compliant is a necessity, using data auditing to enhance your strategy is a sure way to reap the many benefits of more actionable insights.