CRM & Engagement

Use the power of data insight for effective CRM & engagement

An effective CRM strategy will engage and increase customer loyalty. By using powerful data insight, you can unlock the truth behind spending habits, demographics, lifestyle and behaviour.

Intelligent insight enables you to improve and optimise your customer experience. By using highly targeted and personalised communications that are based on real knowledge we can help define the optimum critical journey touchpoints and behaviour across all media channels.

Maximise your engagement levels with loyalty campaigns created specifically for your customers to drive sales frequency and deliver a greater ROI on spend.

What techniques can I use to optimise our customer relationships

Cutting through the media clutter is a continuous challenge for brands and customers. Nurturing existing relationships to build on brand affinity and drive sales is, generally, more cost effective than acquiring new customers.

Sending the same messages and offers to your entire database can damage customer relationships and negatively impact your ROI.

Remove the need for your customers to filter irrelevant communication and ‘speak’ to them on the right platforms, at the right time and with the right product messages.

Give your CRM campaigns the best chance of success with smart techniques and start increasing your engagement and loyalty results today.

Improve customer experiences with relevant and compelling loyalty offers

Data insight enables you to identify critical customer journey touchpoints so you can use targeted personalisation and other CRM techniques to improve the entire customer experience.

By using reward schemes and relevant offers that appeal to your customers they will feel connected to your brand. Data insight and segmentation enables you to target your customer engagement and loyalty activity rather than rewarding your entire database.

Carefully consider the content, the creative and the reward type to maximise your ROI on spend.

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Core benefits:

Identify and understand critical customer journey touchpoints
More targeted and relevant communications
Personalised approach to content, creative and loyalty offer
Make better marketing decisions
Offers tailored to spending habits
Increased ROI

Timely and relevant cross-sells and up-sells can increase customer loyalty

Increase brand affinity and engagement by using customer loyalty marketing techniques such as loyalty cards.

This allows you to introduce product cross-sell techniques to deliver defined brand propositions to your customers based on data insight of their previous habits and behaviour.

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Core benefits:

Relevant cross-sells strengthen existing customer loyalty
Customers will feel understood and connected to your brand
Enables up-sell of related products to increase sales
Use to test adoption of new product ranges
Provides a rich source of data for deeper customer insight

Use targeted customer personalisation for an omni-channel brand presence

Use your valuable data insight such as demographics and purchasing habits to create highly targeted CRM campaigns for optimum customer engagement.

Knowledge of your customers critical touchpoints means you can personalise marketing communication with different offers, messages and creative approaches and build an omni-channel brand presence.

Give your customers a seamless brand experience as they switch between digital to physical, mobile to desktop and across their favoured platforms. These smooth and consistent brand interactions will make your customers feel understood, deepen the brand connection and increase loyalty.

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Core benefits:

Deliver a seamless brand experience via an omni-channel brand presence
Use data insight to create highly targeted CRM campaigns
Customers will feel understood with a deeper brand connection
Ability to test and refine offers, messages and creative
Personalisation will increase engagement and loyalty

Customer Data Platform

Centralise customer relationship data with a fully automated platform creating a single customer view of all interactions

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Marketing Automation

Simplify marketing campaign execution by automating complex omni-channel engagement activity

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eCard

Increase customer loyalty with a low cost, mobile-first digital eCard

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Recommendation Engine

Drive engagement with cross-sells and up-sells via personalised and highly relevant product recommendations

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Data Visualisation Dashboard

Visual dashboards that simplify complex data sets giving on-demand clarity and visibility

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Attention Optimiser

Optimise all of your communications and designs to ensure that your target audience see exactly what you want them to see

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15%

Increase in email open rate

Maximise your engagement levels with loyalty campaigns created specifically for your customers

200%

Increase in email click rate

Data insight and segmentation enables you to personalise content, creative and the offer

£3.8m

Incremental policy revenue

Drive ROI by nurturing your existing customer relationships powered by intelligent insight

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Transform your campaigns with a complete CRM solution or cherry pick to suit your business and budget

Our team of data insight experts can work with you to identify what’s right for your business right now.

Choose us as your data insight partner for a highly targeted one-off CRM campaign or a transformational data-led CRM strategy solution.

Harness the power of your data to maximise your customer relationships and start improving your ROI on spend today

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Our CRM & engagement (loyalty) services include:

CRM & loyalty design & strategy solutions
Customer data platform (CDP)
Database design & build
E-card solution
Loyalty platforms
Real time consumer opinion platform
Web services & mobile app development
Data planning & campaign strategy

Our focus was retention of existing insurance policyholders. Ikano Insight’s customer segmentation analysis shaped a highly successful CRM campaign. The results speak for themselves.

CRM & Digital Marketing Manager

Motorcycle Insurance Specialist

Ikano Insight worked with us on our loyalty CRM campaigns. Their valuable input included targeted strategic planning, data and campaign analysis as well as predictive modelling with continuously improved results

Loyalty Programme Leader

IKEA Russia

Free consultation with an expert

Talk to one of our experts and find out how to sharpen your competitive edge with actionable data insights and business intelligence.

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