An effective CRM strategy will engage and increase customer loyalty. By using powerful data insight, you can unlock the truth behind spending habits, demographics, lifestyle and behaviour.
Intelligent insight enables you to improve and optimise your customer experience. By using highly targeted and personalised communications that are based on real knowledge we can help define the optimum critical journey touchpoints and behaviour across all media channels.
Maximise your engagement levels with loyalty campaigns created specifically for your customers to drive sales frequency and deliver a greater ROI on spend.
What techniques can I use to optimise our customer relationships
Improve customer experiences with relevant and compelling loyalty offers
Data insight enables you to identify critical customer journey touchpoints so you can use targeted personalisation and other CRM techniques to improve the entire customer experience.
By using reward schemes and relevant offers that appeal to your customers they will feel connected to your brand. Data insight and segmentation enables you to target your customer engagement and loyalty activity rather than rewarding your entire database.
Carefully consider the content, the creative and the reward type to maximise your ROI on spend.
Timely and relevant cross-sells and up-sells can increase customer loyalty
Increase brand affinity and engagement by using customer loyalty marketing techniques such as loyalty cards.
This allows you to introduce product cross-sell techniques to deliver defined brand propositions to your customers based on data insight of their previous habits and behaviour.
Use targeted customer personalisation for an omni-channel brand presence
Use your valuable data insight such as demographics and purchasing habits to create highly targeted CRM campaigns for optimum customer engagement.
Knowledge of your customers critical touchpoints means you can personalise marketing communication with different offers, messages and creative approaches and build an omni-channel brand presence.
Give your customers a seamless brand experience as they switch between digital to physical, mobile to desktop and across their favoured platforms. These smooth and consistent brand interactions will make your customers feel understood, deepen the brand connection and increase loyalty.
Customer Data Platform
Centralise customer relationship data with a fully automated platform creating a single customer view of all interactionsLearn more
Simplify marketing campaign execution by automating complex omni-channel engagement activityLearn more
Drive engagement with cross-sells and up-sells via personalised and highly relevant product recommendationsLearn more
Data Visualisation Dashboard
Visual dashboards that simplify complex data sets giving on-demand clarity and visibilityLearn more
Increase in email open rate
Maximise your engagement levels with loyalty campaigns created specifically for your customers
Increase in email click rate
Data insight and segmentation enables you to personalise content, creative and the offer
Incremental policy revenue
Drive ROI by nurturing your existing customer relationships powered by intelligent insight
Transform your campaigns with a complete CRM solution or cherry pick to suit your business and budget
Our team of data insight experts can work with you to identify what’s right for your business right now.
Choose us as your data insight partner for a highly targeted one-off CRM campaign or a transformational data-led CRM strategy solution.
Harness the power of your data to maximise your customer relationships and start improving your ROI on spend today
Our CRM & engagement (loyalty) services include:
Our focus was retention of existing insurance policyholders. Ikano Insight’s customer segmentation analysis shaped a highly successful CRM campaign. The results speak for themselves.
CRM & Digital Marketing Manager
Motorcycle Insurance Specialist
Ikano Insight worked with us on our loyalty CRM campaigns. Their valuable input included targeted strategic planning, data and campaign analysis as well as predictive modelling with continuously improved results
Loyalty Programme Leader