Retail Services

 

Winning market share in omni-channel retail

At Ikano Insight we help retail brands leverage data insight to bring their customers closer and encourage loyalty at every brand touchpoint.

From identification of market share growth opportunity to design and implementation of loyalty schemes, our retail solutions and products will help you to achieve better sales and marketing results.

Why Ikano Insight?

In many global markets we support one of the world’s most successful retail loyalty programmes – IKEA Family.

As experts in retail-focused analytics, we help retail brands world-wide target increased customer value and market share growth.

Our retail solutions and products

Our core product range includes consumer location analytics, customer data platforms, data visualisation tools and marketing automated solutions.

Each has been developed to discover the truth behind valuable data and use intelligent insight to better understand your customers and competitor customers, to increase engagement, loyalty and drive ROI.

Location Optimiser

Using data from over 1.6 billion opted-in smartphone users with the latest modelling techniques and data, the Ikano Insight team can deliver unparalleled insights into consumer location and movement in any location, including your competitors’ stores.

Based on extensive data analysis, Ikano Insight can precisely derive the demographic and location profiles of tracked consumers to precisely target market share growth for your business.

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Any shopping location. Anywhere.
Home or work origins.
Journey routes and destinations.
Visit frequency and dwell times.
Demographics overlaid.

Loyalty Services

Ikano Insight knows how to make loyalty work with experience that ensures simplicity of implementation and management, optimised through the integration of the latest technology, advanced analytics and dynamic customer engagement.

Whether your loyalty scheme needs to be replaced, revised or implemented for the first time, Ikano Insight can design and supply a customised version of the world-famous IKEA Family retail loyalty programme.

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Loyalty programme and proposition design
Customised in as little as 8 weeks
Analytical insight and CRM support
Loyalty app and eCard integration

Recommendation Engine

Ikano Insight’s decision science teams have innovated an AI solution that combines transaction and browsing activity with social and profiled characteristics.

Use to drive engagement with cross-sells and up-sells via personalised and highly relevant next purchase recommendations across all key channels.

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Create efficient campaigns to maximise ROI
Nurture customer relationships with relevant recommendations
Test, learn and refine product types and segments

Retail success stories

Read about our extensive experience in retail, from supporting store launches in new global markets, to consumer location analytics, and sustainability measurement.

Launching the world's largest IKEA store

Loyalty scheme optimisation

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IKEA concept store opening

Consumer location analytics

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Powering eco-drive in retail

Sustainability dashboards

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Video demo: consumer location analytics

Watch a video demo of consumer location analytics, to understand how you can observe competitor customer behaviour, and compare directly with your own to identify market opportunity

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Whitepaper

The fundamentals of a successful CRM strategy

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Whitepaper

Survive or thrive: the value of data insight

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Book a data insight discovery meeting

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Free consultation with an expert

Talk to one of our experts and find out how to sharpen your competitive edge with actionable data insights and business intelligence.

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