Grow your customer value and win new market shareWatch a location analytics video demo
Grow your customer value and market share
We help retail brands extract insight from their data, to optimise customer experience, and grow customer value and brand loyalty.
From location analytics to loyalty schemes, with 15 years working closely with IKEA brands world-wide, Ikano Insight now assists all retail businesses to adjust quickly to consumer behavioural shifts, and become more competitive in an omni-channel market.
We’ll help you precisely target new customers online and offline.
Identify and track competitor customers,
map retail catchment areas,
and directly target market share growth
Communicate with your target customers based upon their behaviour, life-stage, demographics and preferences.
Target the value potential in your customer base, and take action to maintain growth and stem decline
Price and discount elasticity modelling predicts customer behaviour, and enables you to maximise return and profitability
Target your customers with next best product offers, using recommendation engines, to increase purchase frequency and value
Location Optimiser analysis reveals new audiences for concept store
Whilst IKEA already possessed extensive customer data within their Family loyalty programme, they now needed to understand the potential of new audiences, and how to directly access them.
Quite simply, IKEA needed to rapidly visualise customer location behaviour, integrated with multiple additional sources of customer profiling data, and customer shopping or transactional data. All in an easy to consume format, that would surface insights quickly, and facilitate positive business decisions.
The world’s largest IKEA launches in a brand new market
We know from deploying and managing IKEA Family programmes globally, that member recruitment pre-launch is key to early success of the store. On average, Family members spend up to 2x more compared to non-family members.
So, registration in the brand new Philippines market opened a full 2 months before even the e-commerce store launched in July 2021, and effectively 6 months before the new store opened.
End to end data transformation for southeast Asia’s biggest furniture retailer
With 5 shopping centres and 12 IKEA stores across Southeast Asia, including Singapore, Malaysia, Philippines, and Thailand, plus one more in Mexico, Ikano Retail collects, stores and analyses enormous amounts of data from multiple locations and departments every day.
As the data analytics and business intelligence partner to Ikano Retail, Ikano Insight executed the data warehouse and dashboard capability of their business-wide data transformation strategy named “Data to Insight” (D2i).
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